Product Marketing Strategist, Principal - Digital GTM
About The Position
The Product Marketing team oversees the Go-to-Market (GTM) strategy and delivery of multiple Blue Shield products enabling Marketing, Product (e.g., Digital Experience, Product Strategy, Healthcare Quality & Affordability), and Sales to bring offerings to market successfully. The Product Marketing Strategist, Digital GTM, Principal will report to the Senior Manager of Product Marketing. In this role you will own GTM strategy and delivery for Digital Experience, including understanding enterprise priorities and product roadmap, translating insights to action in the creation of product marketing deliverables such as competitive positioning, messaging and value proposition, and ensuring a cohesive and consistent digital GTM execution. Collaborating with key Digital Experience, Product, Marketing and Sales partners, this role acts as a strategic advisor and proactively drives cross-functional alignment in the development and launch of digital offerings, enhancements, and experiences. Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.
Requirements
- Report to the Senior Manager of Product Marketing.
- Collaborate with key Digital Experience, Product, Marketing and Sales partners.
Nice To Haves
- Energized by creative and critical thinking.
- Skilled in building and sustaining high-performing teams.
- Focused on getting results the right way.
- Committed to fostering continuous learning.
Responsibilities
- Own GTM strategy and delivery for Digital Experience, including understanding enterprise priorities and product roadmap.
- Translate insights to action in the creation of product marketing deliverables such as competitive positioning, messaging and value proposition.
- Ensure a cohesive and consistent digital GTM execution.
- Act as a strategic advisor and proactively drive cross-functional alignment in the development and launch of digital offerings, enhancements, and experiences.
Benefits
- Opportunities for people to grow – personally, professionally, and financially.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Principal
Education Level
No Education Listed
