Product Marketing Strategist, Consultant - GTM

Blue Shield of California•Oakland, CA

22h•Hybrid

About The Position

The Product Marketing team oversees the Go‑to‑Market (GTM) strategy and delivery of multiple Blue Shield of California products, enabling Marketing, Product (e.g., Product Strategy, Healthcare Quality & Affordability, Digital Experience), and Sales to successfully bring offerings to market. The Product Marketing Strategist, Consultant reports to the Senior Manager of Product Marketing. In this role, you will drive GTM strategy development and execution for product launches, as well as serve as the main marketing point of contact for Product. Collaborating with key Product, Marketing and Sales partners, this role serves as a strategic hub for key go-to-market (GTM) strategies, including aligning appropriate marketing resources to support all Product launches, developing competitive positioning and messaging for the GTMs you drive, and orchestrating cross-functional alignment and consistency in GTM execution. Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Requirements

Requires bachelor’s degree in Business, Finance, Economics, Healthcare, Public Health, or related field; graduate degree is highly desirable
Requires at least 7 years of prior relevant experience in product marketing, marketing, product strategy, or related field
Requires experience with product launches that deliver measurable business impact
Requires experience driving go-to-market initiatives with multiple stakeholders
Requires experience using market research, competitive insights, and performance data to champion the voice of the customer to stakeholders
Requires experience in B2B, B2C, and/or B2B2C environments
Demonstrated history of successfully managing complex projects
Strong analytical and execution skills, with the ability to deliver high‑quality outputs on time and within scope
Experience applying best practices, frameworks, and operating models to solve well‑defined problems
Demonstrated ability to collaborate cross‑functionally and manage stakeholders within a project or functional workstream
Excellent written, verbal, and presentation skills, with the ability to communicate clearly, concisely, and persuasively

Nice To Haves

Background in healthcare (payer or digital health), highly regulated industries, or digital technology strongly preferred

Responsibilities

Drive GTM strategy development for key GTMs within defined scope, timelines, and business objectives
Ensure GTM alignment with enterprise business objectives and customer needs
Apply market research, competitive intelligence, and data insights to represent the voice of the customer within GTM strategy
Partner with Product, Marketing, and Sales teams to develop positioning, messaging, value propositions, and proof points that resonate with B2B/B2C audiences and differentiates Blue Shield of California’s products in the marketplace
Drive GTM strategy and execution across teams to maximize target audience reach and engagement, delivering on-time and on-budget
Manage stakeholders through strong communication, reliability, and follow‑through within assigned initiatives
Create and deliver presentations and materials for internal audiences, with guidance from the Senior Manager
Track and report on defined KPIs and performance metrics to assess GTM effectiveness and identify optimization opportunities
Escalate risks, tradeoffs, or ambiguity when direction or authority is unclear
Work closely with the Senior Manager to receive direction on priorities, sequencing, and approach for complex or high‑visibility workstreams
Forge relationships with key product owners across Product Strategy, Healthcare Quality & Affordability, and Digital Experience to become the “first marketing point of contact” for Product
Understand product roadmap, marketing bandwidth, and key stakeholder priorities to facilitate product launch prioritization for the marketing function
Drive key Product Marketing function projects to lift team visibility across the Enterprise