Product Marketing Strategist, Consultant - GTM

Blue Shield of California•Oakland, CA

23h•$123,090 - $208,320•Hybrid

About The Position

The Product Marketing team oversees the Go‑to‑Market (GTM) strategy and delivery of multiple Blue Shield of California products, enabling Marketing, Product (e.g., Product Strategy, Healthcare Quality & Affordability, Digital Experience), and Sales to successfully bring offerings to market. The Product Marketing Strategist, Consultant reports to the Senior Manager of Product Marketing. In this role, you will drive GTM strategy development and execution for product launches, as well as serve as the main marketing point of contact for Product. Collaborating with key Product, Marketing and Sales partners, this role serves as a strategic hub for key go-to-market (GTM) strategies, including aligning appropriate marketing resources to support all Product launches, developing competitive positioning and messaging for the GTMs you drive, and orchestrating cross-functional alignment and consistency in GTM execution. Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Requirements

Reports to the Senior Manager of Product Marketing.
Collaborates with key Product, Marketing and Sales partners.
External hires must pass a background check/drug screen.
Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.