Marketing Strategist

Landed • ,

1d • $80,000 - $90,000

About The Position

Reporting directly to the Head of Marketing & Growth, you'll be the creative force behind how LANDED shows up in the world. That means two things: building the public voice of our CEO into something operators and industry leaders actually follow — and making sure LANDED itself has a brand presence worth paying attention to. This isn't a role for someone who learned content marketing from a B2B playbook. It's a role for someone who has been creating things online, building an audience, and developing a genuine point of view — and is ready to bring that energy inside a company with a real story to tell. We're a small, fast-moving team. You'll have more creative ownership here in year one than most people get in five years at a larger company.

Requirements

• 1–3 years in a creative or content role — your portfolio will tell us more than your resume
• A personal content presence or creative body of work that demonstrates your voice and instincts
• Platform fluency across LinkedIn and at least one other channel — you know what works where and why
• Exceptional writing skills and the ability to disappear into someone else's voice when the job calls for it
• A distribution-aware creative instinct — you think about reach, format, and channel mechanics as part of the idea, not someone else's problem
• A point of view strong enough to pitch big ideas and defend them in a room
• Organized and self-directed enough to own a weekly creative cadence without being managed

Nice To Haves

• Have ghostwritten for a founder or executive before
• Have built a content audience of your own — newsletter, LinkedIn, TikTok, YouTube, any format
• Have made a niche industry compelling to a real audience
• Create or edit short-form video
• Are genuinely interested in AI, HR tech, or the future of work — you follow the space, have opinions, and that curiosity shows up in your content
• Know the restaurant, hospitality, or hourly workforce world
• Have a feel for in-person experiences - you've helped shape the vibe, messaging, or programming for a dinner, event, or activation and understand how a room should feel

Responsibilities

• Serve as the CEO's strategic thought leadership partner — developing her editorial identity, narrative arc, and LinkedIn positioning; accountable for the strategy and voice infrastructure, not post-level production
• Lead structured creative extract sessions to surface the CEO's perspectives and translate them into a durable point of view that compounds across an audience over time
• Own the editorial judgment layer — identifying which industry moments, cultural signals, and platform conversations warrant a response, and directing how the brand shows up
• Own LANDED's organic presence across LinkedIn and other relevant channels — developing the brand voice, testing formats, and building an audience of operators, GMs, and industry followers
• Experiment relentlessly: try new formats, platforms, and creative angles — kill what doesn't work, double down on what does
• Bring ideas for bigger creative initiatives — campaign concepts, content series, activations — and see them through from pitch to execution
• Set the creative direction for campaigns and larger marketing initiatives — ensuring the concept is strong enough to make the execution worth doing
• Collaborate with our paid media agency on creative strategy for paid social — briefing concepts, reviewing outputs, and pushing back when the creative isn't landing
• Develop creative briefs and frameworks that give the broader team a clear standard for what on-brand looks like

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed