Marketing Strategist

Steele Auto Group • Dartmouth, NS

15h • Onsite

About The Position

At Steele Auto Group, marketing is more than campaigns and content; it is about creating meaningful connections, driving measurable results, and continuously evolving how we engage with our audiences. We are looking for a strategic, data-driven, and creative Marketing Strategist to join our team and help shape impactful marketing initiatives across our organization. This role is ideal for someone who thrives in both strategy and execution. You are analytical, innovative, collaborative, and energized by turning insights into action. Whether you are optimizing SEO performance, building high-impact campaigns, or analyzing results - you know how to connect strategy to results.

Requirements

• Experience in a Marketing Strategist or similar role
• Strong understanding of SEO, digital marketing, and campaign strategy
• Proficiency with Google Analytics and marketing reporting tools
• Experience managing paid digital advertising campaigns across Meta and Google
• Strong analytical skills with the ability to interpret and communicate data effectively
• Experience creating digital content, including video editing
• Excellent communication and collaboration skills
• A proactive mindset with a balance of creativity and strategic thinking

Responsibilities

• Develop and execute integrated marketing strategies aligned with business goals
• Lead SEO/GEO initiatives, including keyword research, optimization, and performance tracking
• Analyze campaign and website performance using tools like Google Analytics to identify trends and opportunities
• Plan, manage, and optimize digital advertising campaigns across Google and Meta platforms
• Translate marketing data into actionable insights and strategic recommendations
• Create and oversee engaging digital content aligned with brand voice and campaign objective
• Support video content creation through editing and platform optimization
• Deliver training and guidance to internal teams to strengthen marketing knowledge and effectiveness
• Stay ahead of emerging marketing trends, tools, and best practices to continuously improve performance

Benefits

• 100% Matched Retirement Savings Plan
• Flexible Health & Dental Plans
• Mental Health & Wellness Support
• Employee Discounts – On vehicle purchases, parts, and service at any of our locations.
• Work Boot Reimbursement
• Access to Steele University

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed