Marketing Strategist

MLT Aikins LLP•Vancouver, BC

3d•Hybrid

About The Position

MLT Aikins is looking for an ambitious marketing professional who thrives in a fast-paced and relationship-driven environment. The Marketing Strategist researches and designs marketing strategies and tactical plans to support the firm’s strategic practice areas and growth markets. The position is best suited to an individual who enjoys an autonomous approach to work, demonstrates deep industry and market knowledge and is skilled at building strong relationships. The candidate is a strategic thinker with the ability to execute tactics. Reporting to the Senior Director of Business Development and Solution Delivery, this full-time permanent position will be based in our Vancouver office. It is a hybrid position with a physical presence in the office required weekly to build relationships and to support large in-office events. Some travel between our offices may be required.

Requirements

Bachelor's degree in business, marketing, communications or related field
A minimum of five years of experience in professional services marketing or business development (legal, accounting, finance)
Excellent oral and written communication skills
High degree of responsiveness, diplomacy and professionalism
Experience in developing and executing strategic marketing plans
Proven ability to manage projects, collaborate with senior leaders and engage department support
Strong analytical skills, attention to detail and organizational skills
Thrives under pressure; excellent problem-solver and team player
Ability to prioritize work and meet deadlines
Proficiency in Microsoft Office Suite (Word, Outlook, Excel, PowerPoint)
Aptitude to learn new software applications

Nice To Haves

Niche industry sector expertise (e.g., BC market, mining, or insolvency) is an asset
Experience with CRM tools is an asset

Responsibilities

Acting as a strategic business partner for marketing and business development needs in BC markets and selected practice areas
Developing strategies to retain and expand client relationships, acquire new clients and increase market visibility
Designing and pitching marketing and business development plans for regional and industry market.
Leading plan implementation, coordinating progress check-ins and refining plans based on ROI assessments
Facilitating decision-making based on internal results, budgets and requests
Researching and documenting prospective client profiles and creating marketing plans with future clients in mind
Understanding the competitive environment and presenting insights to internal audiences
Monitoring client news, industry issues and legal sector trends to suggest opportunities and thought leadership
Identifying opportunities to engage with professional and trade organizations.
Developing a broad understanding of legal services, practice areas and industry offerings
Experience with or ability to learn generative AI tools (e.g. Copilot, ChatGPT) to enhance efficiency in processes, support initial drafting and communications and streamline research or data analysis tasks
Owning and coordinating the execution of marketing and business development tactics