Senior Strategist, Marketing (Events Strategist)

Principal Financial Group • Chicago, IL

6h • Remote

About The Position

Are you energized by creating memorable event experiences that bring teams, clients, and partners together? Do you love managing details, building relationships, and delivering polished, high‑impact programs that drive business results?
We are looking for an experienced Events Strategist to support our Sales organization within Principal’s Retirement & Income Solutions (RIS) business. In this role, you’ll play a vital part in bringing our brand to life by planning and executing exceptional events that strengthen and support our sales strategy.
If you thrive in a fast‑paced environment, enjoy owning projects from concept to completion, and are committed to flawless execution—we’d love to have you on our team.

Requirements

• Bachelor’s degree or equivalent experience
• 6+ years of experience in event management, client partnership, marketing, or sales support
• Outstanding organizational skills and the ability to manage multiple projects simultaneously
• Strong problem‑solving, communication, negotiation, and collaboration skills
• Ability to work effectively under pressure and adapt quickly in a fast‑moving environment
• Comfortable operating with a high sense of urgency
• Ability to lift up to 35 pounds
• Willingness to travel (up to 20%, including overnight travel)

Nice To Haves

• Experience partnering with or supporting a Sales organization
• Familiarity with financial services or retirement industry
• Experience with Salesforce
• Strong data tracking and reporting capabilities to analyze event outcomes
• Ability to anticipate needs, problem‑solve proactively, and build strong internal relationships

Responsibilities

• Leads the development and ongoing management of an integrated event strategy for Retirement & Income Solutions ensuring alignment with business and sales priorities, brand standards and compliance requirements
• Partners with internal stakeholders to develop annual event strategies and plan, coordinate, and execute small- to large-scale events
• Manages all logistical aspects of planning which may include speaker selection, agenda scheduling, communications, marketing activities, on-site coordination, budget management and return on investment analysis. Accountable for maintaining post conference success metrics, stakeholder feedback and delivery of overall conference evaluation results.
• Executes event technology for in- person Principal and virtual Council events, leveraging expertise across event platforms to guide stakeholders to the most effective solutions.
• Drives comprehensive pre-event planning, including communications, materials, vendor coordination, and internal alignment.
• Manages post-event follow-through, including data tracking, reporting, and sales activation initiatives to translate events into measurable business outcomes.
• Work closely with marketing, compliance, sales leadership, operations, finance, and external partners to support both event-related initiatives and non-event projects that enhance the client and sales experience.

Benefits

• Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness.
• Pension Eligible

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree