Marketing Strategist

#REF! • Arlington, TX

2d • Remote

About The Position

The Marketing Strategist will develop and execute marketing strategies for assigned consumer-focused product lines, system brand initiatives, and touch points, including hospitals, facilities, joint ventures, new products/services, and employed physician practices. This role involves creating and maintaining planning documents, collaborating with Strategy and Business Development to align with key imperatives, and ensuring marketing initiatives position the organization for growth and drive business objectives. The strategist will manage marketing and communication priorities, establish processes for developing and deploying marketing plans within budget, and lead communication on progress and results to system, channel, and entity leaders, highlighting outcomes and return on investment. They will solicit and incorporate feedback, establish effective relationships with system services leaders, product line leaders, and physician champions, and identify opportunities for coordination and alignment. The role also involves serving as a catalyst for knowledge sharing, leading strategy for consumer journey efforts, focusing on content development and engagement via various channels, and working with interdisciplinary teams to ensure strategic marketing tactics are implemented. A key aspect is becoming an expert in the service line/product line, understanding clinical processes, patient journeys, and emerging treatment modalities for contemporary positioning. The strategist will actively digest data and strategic intelligence, stay abreast of industry marketing approaches, competitive issues, and financial/payor mix data to ensure success. Additionally, they will serve as a brand champion, engage partners for creative asset development, obtain necessary approvals, ensure brand standards are upheld, and develop/implement campaigns leveraging system assets and digital tools like the Salesforce Martech Stack. This includes a strong emphasis on content development for email, direct mail, digital, and social strategies. The role also encompasses project management for marketing automation campaigns, identifying key metrics, sharing updates, meeting deadlines, measuring and reporting results for strong ROI, monitoring spend relative to budget, and reporting on marketing activities.

Requirements

• Bachelor's Degree
• 5 Years Experience in marketing, advertising or related field.
• Must have a proven track record of driving business results.
• Experience supporting ambulatory, virtual care, retail healthcare, or other consumer-facing access channels, with demonstrated success driving demand, access, or growth.
• Strong understanding of consumer decision-making and access behaviors in healthcare, including digital entry points, referral dynamics, and barriers to care.
• Strong analytical skills, with the ability to use performance data, market insights, and ROI measurement to inform strategy and optimize outcomes.
• Demonstrated ability to partner effectively with physician leaders, clinical stakeholders, and senior executives to influence strategy and drive alignment.
• Ability to prioritize and make decisions related to resource allocation based on best practices and experience.
• Strong executive presence and negotiation skills; ability to provide poignant and direct feedback to C-suite, even when they offer a dissenting opinion.
• Exceptional written and verbal communication skills, strong editor, writer and storyteller with deep knowledge of social media and emerging trends.
• Passion for leveraging the dynamic, shifting landscape of health care to drive effective marketing initiatives that engage consumers and drive business objectives.
• Deep knowledge of health care industry, trends and business acumen.
• Strong interpersonal skills, the ability to work with all levels of staff (executive, front-line, trustees and physicians) and function effectively in a fast-paced environment.
• Committed to exceeding expectations in performance and leadership.
• Results-oriented and exhibits attention to details.
• Visionary and innovator willing to take calculated risks to improve internal and external engagement.
• Proficiency in Microsoft Office.
• Exemplifies and serves as a champion for Texas Health's guiding principles -- Mission, Vision, Values and the THR Promise.

Nice To Haves

• Experience developing and leading marketing strategies for behavioral health, mental health, or substance use services, or closely related care models, within a regulated environment.
• Experience developing integrated product line or service line marketing strategies, including multi-touch, multi-channel consumer journeys across digital and traditional channels.
• Experience applying marketing technology, digital platforms, and emerging tools (including AI-enabled solutions) to improve efficiency, relevance, and scalability of marketing efforts.
• Foundation in SEO strategy and digital performance optimization.

Responsibilities

• Develops organization’s marketing strategies for assigned consumer focused product lines, and/or system brand initiatives, and touch points, which includes, but is not limited to, hospitals and facilities, joint ventures, new products and services and employed physician practices.
• Develops and maintains consistent planning documents, collaborates with Strategy, Business Development and leadership to ensure alignment with key imperatives and strategic priorities.
• Ensures product line, brand and/or practice marketing initiatives position organization for growth and drive business objectives.
• Manages system product line, brand initiatives and/or physician practice marketing and communication priorities and establishes processes for development and coordinated deployment of marketing plans within allocated budget.
• Leads communication about progress and results to system, channel and entity leaders, highlighting outcomes and return on investment.
• Solicits and incorporates feedback from leaders and subject matter experts to design successful programs.
• Establishes effective relationships with system services leaders, product line leaders and key physician champions at the system, channel and entity levels.
• Works with key leaders at the system and entity level to identify opportunities, issues and challenges; and develops strategic solutions and action plans.
• Identifies opportunities for coordination and alignment within the organization.
• Serves as a catalyst of knowledge sharing, keeping department and system leaders apprised of all pertinent line intelligence and strategic initiatives in the market area.
• Leads strategy for consumer journey efforts for assigned product line(s) or system brand efforts focusing on content development and fostering engagement via email, direct mail, digital ads, paid search, social and other marketing strategies.
• Works with interdisciplinary teams within brand experience to ensure pull-through on all strategic marketing tactics.
• Seeks new and innovative methods of driving business results with focus on measurement and outcomes.
• Works to become a service line/product line, system brand initiative and/or physician practice expert, working to understand clinical processes and procedures, patient journey information, and emerging treatment modalities to ensure contemporary positioning.
• Actively seeks and digests large volumes of data and strategic intelligence to develop deep understanding of product line and/or system initiative.
• Stays abreast of industry marketing approaches, competitive issues and positioning of product lines and/or system by competitors, financial and payor mix and all other relevant data related to creating product line and or system brand initiative success.
• Serves as a champion for the brand in deploying product line and system brand marketing approaches.
• Engages appropriate partners and vendors for the purpose of creative asset development, providing clear, accurate and relevant direction and input to enable strong results and on-brand assets, employs best practices and follows all protocols for creative asset development established by Brand Experience division.
• Obtains and retains legal, clinical and product line approvals for creative assets.
• Ensures brand standards and graphic identity is upheld in all product line initiatives.
• Develops and implements product line campaigns that leverage all system assets and digital tools including Salesforce Martech Stack to drive and monitor results and metrics for system and entity goals.
• Places strong emphasis on content development for pull-through in email, direct mail, digital and social strategies.
• Uplifts brand through creative work and deployment.
• Serves as project manager for marketing automation campaigns and strategies.
• Identifies key metrics aligned with marketing automation strategies designed to drive business results.
• Consistently shares updates with key contacts and seeks to keep all parties informed of progress.
• Meets deadlines while juggling multiple priorities and projects.
• Measures and shares results of marketing approaches, working to ensure strong ROI and successful outcomes for product line, physician practice and/or brand efforts.
• Monitors spend relative to budget and shares consistent updates.
• Monitor and report results for marketing activities.

Benefits

• Gain a sense of accomplishment by contributing to a teamwork environment.
• Receive excellent mentorship, comprehensive training, and dedicated leadership resources.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level