Product and Digital Marketing Strategist

VigorCare Pediatric Services • Houston, TX

1d • Onsite

About The Position

VigorCare Pediatric Services is seeking a highly motivated and experienced Product and Digital Marketing Strategist to join our team in Houston, Texas. As a leader in pediatric healthcare, we are committed to providing the best possible care for our patients and their families. The Product and Digital Marketing Strategist will play a crucial role in promoting our services and expanding our reach to the community.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• Minimum of 5 years of experience in product and digital marketing, preferably in the healthcare industry
• Strong understanding of digital marketing channels, including social media, email, and paid advertising
• Proven experience in developing and executing successful marketing campaigns
• Excellent project management skills, with the ability to prioritize and manage multiple projects simultaneously
• Strong analytical skills and experience with data-driven decision making
• Excellent written and verbal communication skills
• Strong attention to detail and ability to deliver high-quality work under tight deadlines
• Creative thinker with a strong understanding of branding and positioning
• Ability to work independently and in a team environment
• Proficient in Microsoft Office and marketing automation tools

Nice To Haves

• Knowledge of pediatric healthcare industry is a plus.

Responsibilities

• Develop and execute strategic marketing plans to drive growth and increase brand awareness for VigorCare Pediatric Services
• Conduct market research and analyze industry trends to identify new opportunities for growth
• Collaborate with cross-functional teams to develop and launch new products and services
• Develop and manage digital marketing campaigns, including social media, email, and paid advertising
• Monitor and analyze the performance of marketing campaigns and make data-driven recommendations for optimization
• Create and manage content for various marketing channels, including website, social media, and email
• Collaborate with internal teams to ensure consistency and alignment with brand messaging and positioning
• Stay updated on industry trends and best practices in digital marketing and make recommendations for continuous improvement
• Build and maintain relationships with key stakeholders, including healthcare professionals, community organizations, and media outlets
• Monitor and report on competitors' marketing activities and make recommendations to stay ahead of the competition
• Manage marketing budgets and allocate resources effectively to achieve marketing goals
• Measure and report on the success of marketing campaigns and initiatives to senior management.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level