Product Marketing Sr Manager – Sales Enablement (Customer Zero)

Salesforce•Seattle, WA

11h

About The Position

Salesforce is seeking a Product Marketing Sr Manager to lead cross-functional partnerships and develop and activate field-facing content for its Customer Zero program. Customer Zero shares Salesforce’s transformation into an Agentic Enterprise and creates repeatable blueprints for customers. This role makes those stories compelling and useful in sales conversations and field programs. The position partners with Customer Zero leadership, sales leaders, event teams, product marketing, sales enablement, customer success, and internal practitioners to understand field needs and produce practical assets for different audiences and buying stages. Materials include first-call decks, executive briefings, case studies, demo scripts, supporting materials, and video content. The role also develops reusable content libraries, clickable and video demos, and AI-enabled tools that help sellers find and adapt content. It tracks asset usage and effectiveness and refines content based on feedback and performance.

Requirements

6–10+ years of experience in product marketing, field enablement, or related roles.
Strong understanding of enterprise sales processes and buyer journeys.
Experience working at a large enterprise organization and building relationships across teams and geographies.
Proven ability to create field-ready enablement content that is used in the field.
Experience working with executive-level audiences, tailoring messaging for different personas, and presenting to company leaders.
Strong storytelling and communication skills.
Ability to translate complex technical concepts into clear business value.
Experience working cross-functionally across marketing, product, sales, and customer teams.

Nice To Haves

Familiarity with AI tools for content creation and workflow acceleration.

Responsibilities

Build relationships with sales leaders, sellers, and field enablement teams to identify needed content, effective formats, and assets used in customer conversations.
Translate field insights into a Customer Zero sales enablement strategy and iterate on assets based on feedback.
Turn Customer Zero transformation stories into sales-ready materials, including first-call decks, executive briefings, case studies, narrative summaries, demo scripts, and video content.
Tailor content to personas and buying stages, communicate business value and outcomes, and connect Salesforce capabilities to real-world transformation.
Develop and maintain a library of reusable enablement assets, adapting narratives for roles, technical depth, and channels while ensuring clarity and consistent Salesforce messaging.
Coordinate with Customer Zero leadership, product marketing, sales enablement, customer success, internal practitioners, and events and campaign teams to align messaging, stories, campaigns, sales activation, and events.
Collaborate on clickable and video demos that show how Salesforce uses its technology and connect product capabilities to business outcomes across industries and company sizes.
Use AI to accelerate content creation and iteration, tailor content, synthesize feedback, and identify content gaps.
Build scalable tools such as templates, prompt libraries, and reusable frameworks so sellers can self-serve content in the flow of work and through portals.
Track field asset usage, adoption, effectiveness, and program impact; partner with sales enablement to measure impact on pipeline and deal progression.