Product Marketing Specialist

UnitedHealth Group•Eden Prairie, MN

13h•Hybrid

About The Position

This position follows a hybrid schedule with (4) days per week In-office days per week. Our office is located at 1 Optum Circle, Eden Prairie, MN 55344. Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. Quality at UnitedHealth Group means striving for excellence in everything we do in order to help us achieve our Mission. Simply put, it’s in our DNA and why we’re in business — to help people. Our Mission serves as our why; our Values unite us around how we will achieve it. Because when we follow our Mission and live our Values, we deliver Quality. Optum Financial is one of the five strategic pillars of UnitedHealth Group, driving innovation at the intersection of health care, finance, and technology. We are transforming how health care is financed and paid for — building a more connected, simplified payments ecosystem that reduces friction, increases accessibility, and makes care more affordable. Within Optum Financial, the Consumer Payments division is a leader in supplemental benefits and health benefit account solutions that help individuals save and pay for care more effectively. Our solutions include Health Savings Accounts (HSA), Flexible Spending Accounts (FSA), Health Reimbursement Arrangements (HRA), Lifestyle Savings Accounts (LSA), Directed Spend Programs, and more. We are seeking a Product Marketing Specialist to support product marketing initiatives within the Consumer Payments B2B Marketing team. In this role, you will help translate market insights, competitive intelligence, and product knowledge into high-impact sales and marketing materials that drive engagement and business growth for Optum Financial’s consumer benefit solutions. This role is product marketing-focused, with an emphasis on translating competitive intelligence, proof points, and market insights into actionable sales and marketing content. You will partner with internal strategic insights teams and work cross-functionally with stakeholders in marketing, sales, product, and account management to ensure our go-to-market materials are grounded in evidence, aligned to our positioning, and equip our teams to sell and retain clients effectively. The Product Marketing Specialist serves as the team’s evidence and content engine — applying research and intelligence from strategic insights partners, building the proof points that substantiate our story, and ensuring the materials sales teams rely on are accurate, current, and consistent. You’ll support both payer and employer markets, working across the full B2B lifecycle from prospect-facing content through client retention materials. This role is ideal for someone who is detail-oriented, analytically curious, and comfortable working across multiple workstreams simultaneously. They bring strong writing instincts, a bias toward accuracy and quality, and the ability to produce polished work across a range of formats and audiences. This position is full-time (40 hours/week) Monday - Friday. Employees are required to have flexibility to work any of our 8-hour shift schedules during our normal business hours of 8:00 am - 5:00 pm. It may be necessary, given the business need, to work occasional overtime. We offer weeks of on-the-job training. The hours of the training will be based on schedule or will be discussed on your first day of employment.

Requirements

High School Diploma / GED
Must be 18 years of age or older
1+ years of experience in product marketing, sales enablement, or B2B marketing
Experience working cross-functionally with sales, product, and business stakeholders
Experience creating sales and marketing materials across multiple formats (decks, one-pagers, overviews, training content)
Written and verbal communication skills with the ability to make complex topics clear and accessible
Organizational skills and the ability to manage multiple concurrent workstreams with minimal direction
Basic design skills OR comfort with tools like Canva, Figma OR Adobe Creative Suite
Proficiency in PowerPoint and comfort producing polished, professional deliverables
Ability to work full-time (40 hours/week) Monday - Friday. Employees are required to have flexibility to work any of our 8-hour shift schedules during our normal business hours of 8:00 am - 5:00 pm. It may be necessary, given the business need, to work occasional overtime

Nice To Haves

Experience in health care, financial services, benefits-related, OR highly regulated industries with familiarity navigating compliance, legal, and regulatory review processes for marketing and sales materials
Experience supporting account management OR client success teams with retention and growth-focused content
Familiarity with payer OR employer markets, Medicare/Medicaid programs, employee benefits, B2B buyer journeys, OR consumer-directed benefits
Familiarity with CRM or marketing automation tools (e.g., Salesforce, Marketo)
Exposure to competitive analysis OR market research as inputs to marketing strategy
Comfort operating in ambiguity and adapting quickly as priorities shift

Responsibilities

Translate competitive intelligence, market trends, and insights from strategic insights partners into usable sales and marketing deliverables — including battlecards, competitive briefs, talking points, and internal summaries
Build and maintain a library of proof points, data statements, and client evidence that substantiate our value propositions across products and segments
Partner with analytics, product, and account management teams to source and validate performance data, utilization metrics, and outcomes evidence, translating raw data into clear, compelling evidence statements
Maintain content accuracy and version control across sales and marketing material libraries, ensuring all materials reflect current product capabilities, pricing, regulatory requirements, and approved messaging
Support recurring material refresh cycles, coordinating updates across pitch decks, one-pagers, solution overviews, and training assets as products and positioning evolve
Identify gaps in existing content and proactively develop new materials to address emerging needs from sales, account management, and marketing
Support the development of sales enablement materials including pitch decks, sell sheets, one-pagers, battlecards, internal training content, and thought leadership assets
Contribute to product launch readiness by developing content, go-to-market materials, and internal communications in partnership with product marketing leads
Support recurring sales enablement programs and training sessions with research, content, and materials preparation
Support marketing campaigns and engagement efforts across both payer and employer audiences, contributing content for email, social, events, and integrated marketing programs