Product Marketing Specialist

MonetizeMore

1d • Remote

About The Position

To act as the bridge between the product, the sales team, and the market. This role is dedicated to driving organic inbound growth and ensuring successful Go-To-Market (GTM) execution by crafting compelling messaging, producing high-value content, and building a strong community presence tailored specifically to the pain points of premium publishers and ad tech vendors.

Requirements

• 3–5 years of experience working in marketing team, with a strong focus on content creation and execution.
• Proven ability to create, manage, and deliver high-quality content across different channels
• Background in roles such as Copywriting, Social Media, Content Marketing, or Product Marketing

Nice To Haves

• Experience working closely with Product or in a Product Marketing function is highly preferred
• Strong understanding of SaaS business models is an advantage
• Experience in AdTech is a plus, but not required
• Fluency in Portuguese and/or Spanish is highly preferred, as LATAM is a key market.

Responsibilities

• Product Marketing (GTM): Own positioning, messaging, and launch strategy & execution for new product features.
• Support Product team: Create necessary marketing material for the Product team and GTM initiatives.
• Content Strategy & Production: Plan out content calendar (Articles, social media posts, premium whitepapers, case studies, and thought leadership tailored to pub and ATV pain points). Strong storytelling capabilities.
• Content Marketing Execution: Drive high-intent organic traffic to the website via search engines and social media sources.
• Community Management: Be M2's & A2's voice within the programmatic ad communities via our newsletters, social media profiles, and relevant forums.
• AI literacy - being able to use AI to support daily tasks and being open to experimenting with new platforms.
• Platforms: Notion, WordPress, Canva, ActiveCampaign (or similar), Salesforce, and SEO tools/platforms. (Notion or other management tool, WP, and Canva are a must)

Benefits

• Competitive Salary: Our salary formula adjusts to your cost of living and experience.
• Work remotely: Live and work wherever you like!
• Flexible working hours: You have the autonomy to set your own schedule
• Retreats: We meet in person for company get-togethers.
• Career growth and learning opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees