Product Marketing Specialist

SAMYANG AMERICA INC•Brea, CA

About The Position

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality. Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture. At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them. If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today! Position Summary: Samyang America is seeking a motivated and detail-oriented individual to join our growing team as a Product Marketing Specialist. In this role, you will play a key part in supporting the management of existing & new product SKUs - driving awareness, demand, and adoption across the U.S. market.

Requirements

2-5 years of experience in Brand / Marketing Management
Strong FMCG / CPG industry experience
Proven experience managing the category / products across major U.S. retail accounts (Walmart, Target, Kroger)
Strong understanding of cull commercialization and NPD process
Proven experience working within cross-functional & HQ matrix structures

Responsibilities

Catalog & Brand Website Management: Orchestrate the creation, auditing, and publishing of product listings on platforms like [Amazon/Walmart/Target/Kroger etc] and brand website, ensuring 100% accuracy in titles, descriptions, and technical attributes.
SAP SKU Management: Ensure successful SKU registration on SAP and manage the SKU list.
Design Review: Partner with TQR (i.e. QA/QC) to fully review and confirm the new product artwork
Product Spec Sheet: Responsible for creating product spec sheets that include pivotal information such as NFP, ingredient list, barcode information & design.
Sample Coordination: Using SAP for creating sample request P.O. and manage marketing team’s requested samples Sell Sheet and Sales supporting materials: Support in developing product education, training materials, and selling tools for internal teams and retail partners.
Marketing expense management: Consolidating monthly marketing team expense and submit necessary expense approval if needed