Product Marketing Specialist

LumiQ • Toronto, ON

1d • CA$70,000 - CA$80,000 • Hybrid

About The Position

In this newly created role within the Product Marketing team, you will bridge the gap between Product, Marketing, Sales, and Customer Success. Your core mission is to lead customer and market research, decode competitor strategies, maintain total addressable market (TAM) analysis, and arm our customer-facing teams with high-impact sales enablement collateral for both our sales and customer success teams. If you thrive in a fast-paced environment that offers true ownership, autonomy, and the opportunity to build from the ground up, LumiQ is for you.

Requirements

• 2 to 4 years in Product Marketing with a strong B2B SaaS experience preferred.
• Hands-on experience conducting market research, customer interviews, and market sizing analyses.
• Familiar with B2B buying committees, buyer personas, and complex sales cycles.
• Comfortable digging into data, working with CRMs like Salesforce (or quick to learn), and leveraging modern AI tools (e.g., Claude) and design templates (e.g., Figma) to produce assets.
• Exceptional copywriting and storytelling skills with a track record of translating complex insights into clear, consumable content for both internal and external audiences.
• Strong interpersonal skills to build seamless relationships across Product, Sales, CS, Compliance, and Content production teams.

Responsibilities

• Conduct qualitative and quantitative research on key buyer personas (Finance Leaders, CPAs, L&D leads). Lead internal discovery by interviewing Sales, CS, and current customers to refine product positioning and buyer journey maps.
• Continuously analyze and update TAM, SAM, and SOM calculations to identify growth accounts, segment target markets, and support geographical expansion.
• Translate market and customer insights into messaging frameworks for segment messaging, sales enablement and targeted growth campaigns.
• Monitor compliance, content, and industry shifts in partnership with internal teams to keep the organization ahead of market changes.
• Continuously track the CPE/CPD and corporate L&D landscape to build actionable battlecards, feature comparison matrices, and objection-handling guides.
• Dig into Salesforce and deal data to analyze win/loss trends, evaluate messaging performance, and share findings company-wide.
• Establish a systematic approach to share regular competitor and market updates with internal teams.
• Partner with the Senior PMM to build and update core sales tools, including pitch decks, one-pagers, buyer persona guides, case studies, infographics, and reports.
• Write and refine copy for sales/customer success assets, landing pages, thought leadership, and growth initiatives, ensuring all customer touch points reflect up-to-date messaging and brand guidelines.
• Work closely with the sales team to identify buyer friction points and systematically test, analyze, and optimize collateral to shorten sales cycles.

Benefits

• Health Benefits are available after 3 months with us, including a yearly health spending account.
• Employee Assistance Program
• Hybrid Work Style
• Downtown Toronto office with snacks, events, and ping pong.
• Monthly team social events
• Schedule flexibility
• Nomad policy: Work remotely 4 weeks of the year from anywhere in the world.
• Endless Learning: Listen to podcasts on soft skills, career development, leadership, and more.
• LumiQ Clubs: Join an existing club or start your own!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed