Product Marketing Specialist
About The Position
Alarm.com is seeking a Product Marketing Specialist to bridge the gap between product management, sales, marketing, and training. This role is crucial for developing and executing go-to-market strategies for Alarm.com products, requiring an understanding of the market landscape for channel partners and their customers. The specialist will conduct research on market needs, trends, and competition, and will be responsible for creating product positioning and content for sales enablement and product launches. This position will collaborate closely with product management, partner marketing, and sales teams to identify opportunities, develop resources, and support growth initiatives for the residential and venture business units.
Requirements
- 1-3 years of Product Marketing Experience OR Marketing experience in the Tech field
- Bachelor's degree with a focus in business, engineering, or hard sciences a plus
- Demonstratable track record of crafting compelling positioning and thought leadership content
- Passion for Internet of Things (IoT), software-as-a-service, technology, and innovative thinking
- Excellent written and verbal communication skills
- Passion for new technologies and working in fast-moving markets
- Ability to synthesize high-level direction from leadership into actionable work products
- Ability to own project development, execution, and completion autonomously
Responsibilities
- Helps formulate and execute go-to-market strategy for key product lines and new product launches
- Develops product positioning content, messaging, and sales enablement assets
- Acts as the Voice of the Customer champion; collects feedback from partner and end user-facing teams to fuel product development and roadmaps
- Supports effective product launches by driving internal consensus around project and product delivery dates and works with all teams to ensure milestone and delivery dates are met
- Helps turn marketing and buyer intelligence into sales tools and thought leadership to support the full sales cycle
- Creates content, assets, and tools including market briefs, sales playbooks, and other materials
- Develops actionable, data-driven insights to inform product and marketing strategy
- Drives development and validation of product/service positioning, category creation, messaging, and competitive segmentation
- Articulates the differentiated value of Alarm.com technology and can clearly communicate the value to internal and external audiences. Understands technical product/service specs and translates them into meaningful benefits for impacted audiences
- Other duties as assigned
Benefits
- medical plans with company subsidies
- Health Savings Account (HSA) with a company contribution
- 401(k) with an employer match
- paid vacation that increases with tenure
- paid holidays
- wellness time
- paid maternity and bonding leave
- company-paid disability and life insurance
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
