Product Marketing Specialist - Switchboards

ABB•Cary, NC

1d•Remote

About The Position

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world. This position reports to: Product Marketing Manager. In this role, you will drive the growth and market success of low-voltage switchboards in the U.S. by translating customer insights into product strategy, positioning, launches, and sales enablement. Each day, you will partner with Product Management, Sales, Engineering, Manufacturing, Pricing, and Marketing to improve market share, customer experience, and commercial performance. The work model for this role is: Remote.

Requirements

Bachelor’s degree in Electrical Engineering, Marketing, Business, or a related field, with a minimum of 8 years of experience in electrical products, product management, product marketing, engineering, or sales.
Understanding of the US construction and industrial electrical market, including switchboards, engineered power-distribution solutions, electrical distributors, contractors, consultants, and end users.
Ability to translate complex technical capabilities into clear customer value propositions, commercial messaging, training, and sales tools.
Strong analytical and business-case development skills, with the ability to use market, financial, operational, and customer data to recommend priorities and actions.
Demonstrated ability to influence and coordinate cross-functional teams, including Product Management, Sales, engineering, manufacturing, supply chain, pricing, communications, and digital-tool teams.
Ability to travel up to 30%.

Nice To Haves

Experience with SAP, Salesforce, Power BI, product configurators, and product lifecycle or roadmap-management tools is preferred.

Responsibilities

Develop and execute the U.S. product marketing and growth strategy for low-voltage switchboards, aligning global strategy, business objectives, customer needs, and market opportunities to drive order growth, market share, and customer experience.
Serve as the commercial interface across customers and cross-functional teams, translating voice-of-customer and field insights into prioritized product requirements, roadmaps, and initiatives based on business value, feasibility, timing, and investment needs.
Lead annual marketing, business planning, and go-to-market execution for new products, enhancements, and lifecycle changes, including positioning, messaging, launch readiness, communications, training, documentation, digital tools, and performance improvement plans.
Drive sales effectiveness and commercial performance by equipping Sales teams with product and application expertise, technical and commercial training, tools, materials, guidance, and ongoing support to achieve growth targets and budgets.

Benefits

Health, Life & Disability
Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
Choice between two dental plan options: Core and Core Plus.
Vision benefit.
Company paid life insurance (2X base pay).
Company paid AD&D (1X base pay).
Voluntary life and AD&D – 100% employee paid up to maximums.
Short Term Disability – up to 26 weeks – Company paid.
Long Term Disability – 60% of pay – Company paid.
Ability to “buy-up” to 66 2/3% of pay.
Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance.
Paid Parental Leave.
Employee Assistance Program.
Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption.
Employee discount program.
401k Savings Plan with Company Contributions.
Employee Stock Acquisition Plan (ESAP).
11 paid holidays.
Vacation under a permissive time away policy.