Product Marketing Specialist

Manulife • Boston, MA

1d • Hybrid

About The Position

The Product Marketing Specialist supports the development and execution of marketing initiatives for John Hancock’s insurance products. Working closely with Product Marketing Managers and cross-functional partners, this role helps bring product stories to market, supports product launches, and creates marketing and sales materials for advisors, partners, and customers. The position offers experience in product launches, campaign execution, content development, and cross-functional project coordination in a regulated industry.

The role supports marketing campaigns across digital, media, and social channels; uses analytics to evaluate results; and assists with content and marketing plan deliverables. It also coordinates day-to-day marketing processes, including compliance review, material creation, and job tracking in Work Zone. The position is based in Boston, Massachusetts, with a hybrid working arrangement.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field of study.
• 2–5 years of experience.
• Strong project management skills, including the ability to manage multiple priorities and meet demanding, overlapping deadlines.
• Exceptional written and verbal communication skills.
• Strong writing and copy-editing abilities.
• Proficiency with Microsoft Office, specifically PowerPoint, Excel, and Word.

Nice To Haves

• Familiarity with the life insurance and financial services insurance industry.
• Proficiency in marketing automation and digital marketing platforms.
• Knowledge of using generative AI tools to drive business growth and innovation.

Responsibilities

• Contribute to the execution of product launches and campaigns, including digital, media, and social channels, to promote life insurance products.
• Assist with the writing, development, execution, and measurement of product launches and marketing campaigns supporting John Hancock Insurance, services, and partners.
• Use targeted email marketing, A/B testing, social media, digital advertising, and website experiences to drive marketing campaigns.
• Use generative AI to create personalized content and develop data-driven strategies for specific customer segments.
• Evaluate campaign success using analytics in relation to competitor activities and current market conditions.
• Help manage relationships with creative, editorial, digital, and compliance teams.
• Engage with colleagues across Distribution, Product Management, New Business, and Inforce to gather feedback on marketing tools and programs.
• Contribute to the creation and refinement of marketing plan deliverables and ensure materials are up to date on digital platforms.
• Help manage day-to-day marketing projects and operational processes, including compliance review, material creation, and job tracking in Work Zone.

Benefits

• Health insurance
• Dental insurance
• Mental health benefits
• Vision insurance
• Short- and long-term disability insurance
• Life and AD&D insurance coverage
• Adoption and surrogacy benefits
• Wellness benefits
• Employee and family assistance plans
• Retirement savings plans, including pension and 401(k) savings plans
• Global share ownership plan with employer matching contributions
• Financial education and counseling resources
• Up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time per year in the U.S. (or more where required by law)
• Statutory leaves of absence
• Incentive programs and incentive compensation tied to business and individual performance
• Flexible work environment
• Learning and career growth opportunities
• Inclusion support

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level