Senior Product Marketing Specialist

Carnival Corporation•Miami, FL

5h•Hybrid

About The Position

The Senior Specialist, Product Marketing leads the development and execution of assigned integrated product marketing initiatives that bring the Princess Cruises onboard experience to life across guest touchpoints. This role independently manages marketing projects and workstreams across key product areas, including food & beverage, entertainment, hotel operations, destinations and other onboard experiences, partnering closely with shoreside and shipboard teams. Serving as a key cross-functional partner, the Senior Specialist translates product strategies, business priorities and operational requirements into clear, compelling guest communications and marketing solutions across onboard, digital and other relevant channels. The role leads assigned marketing workstreams supporting product launches, fleetwide initiatives and ongoing optimization of the guest experience, applying sound judgment to ensure communications are accurate, brand-aligned and effectively implemented across the fleet.

Requirements

Minimum 5+ years marketing experience
Cruise line onboard marketing experience
Planning, organizational and project management skills
Strong oral and written communication
Collaboration and consensus building
Experience independently managing multiple marketing projects and cross-functional stakeholders
Experience developing consumer-facing marketing communications
Experience with web, app, online advertising, CRM, eCommerce
Experience with excel and sales reporting tools a must
Experience with excel and sales analytics tools
Analytical and strong problem-solving skills
Ability to manage multiple priorities and projects simultaneously
Change management and ability to recommend solutions

Responsibilities

Lead assigned product marketing projects and onboard communication initiatives across food & beverage, entertainment, hotel operations, destinations and other onboard experiences. Translate product strategies, business priorities and operational requirements into actionable marketing briefs, messaging strategies and guest-facing communications across relevant channels, applying sound judgment to ensure alignment with brand standards and the intended guest experience.
Independently manage assigned projects from kickoff through implementation, establishing timelines, coordinating deliverables and guiding stakeholder reviews and approvals. Serve as a central point of coordination across internal teams and external partners, proactively identifying dependencies and risks, resolving day-to-day issues, recommending solutions and escalating significant business or operational concerns as appropriate to keep projects on track.
Lead assigned product marketing workstreams within go-to-market plans for new and enhanced onboard products and experiences. Translate approved strategies into actionable marketing requirements and coordinate messaging, creative assets, implementation needs and launch readiness across shoreside and shipboard teams to deliver a consistent guest experience across relevant touchpoints.
Manage the development, review and implementation of guest-facing marketing materials and onboard collateral across assigned initiatives. Partner with Creative Services and cross-functional stakeholders to evaluate content and creative against approved product requirements, brand standards and guest experience objectives, coordinating necessary revisions and ensuring assets are delivered according to established timelines and specifications.
Conduct regular audits of onboard, web, app and other guest-facing product content to identify inconsistencies, outdated information and opportunities to improve the guest experience. Independently assess findings, recommend appropriate updates and coordinate implementation across stakeholders. Conduct competitive research and support performance reporting and analysis to identify product marketing trends, communication opportunities and actionable recommendations for ongoing optimization.