Product Marketing Specialist

Wynne Systems•Irvine, CA

22h•Remote

About The Position

Wynne systems is looking for an AI-first, product marketing ninja, focused on driving New Logo and Add-On revenue growth for your assigned ERP product suite and associated add-on products. The Product Marketing Specialist’s mission is to drive qualified demand with new and existing customers through earned digital media and rich sales enablement. You will play a critical role in increasing sales and demolishing the competition by executing an omnichannel advertising strategy for your assigned product suite. Wynne is where construction management and equipment rental management meet innovation. That is why 7 out of the top 10 rental companies and 40% of the top 25 construction companies use ERP solutions from Wynne Systems. Once we have qualified leads, you will be responsible for working with the sales team to drive higher and faster conversions at every step of the sales funnel, turning your hard-earned leads in to happy clients and Wynne Systems evangelists. This role requires a deep understanding of product, competition, buyer personas, the buyer’s journey, and marketing analytics. You will combine your product knowledge, analytics, and customer-centric approach to share the value of a suite of solutions. You will apply your research, writing, and analytic skills to successfully market B2B software and services globally to drive lead generation, customer acquisition, and growth. Successful candidates have a creative spirit and excellent communication skills, showing they are self-driven and continuously strive to raise the bar for themselves and those around them. This position will report to the Director of Marketing.

Requirements

5+ years of experience in knowledge of marketing, messaging, and search engine optimization tactics (B2B and software industries experience a plus)
An absolute AI ninja. You must blow our minds.
Understanding of the GTM process
Decision-making skills
Organizational skills
Excellent communication skills - both written and oral
Knowledge in Google Analytics, CRM (we use Salesforce), and marketing automation tools (we use HubSpot)

Nice To Haves

Experience with Account-Based Marketing desired
Healthcare, Rental, or Construction industry experience is preferred

Responsibilities

Supporting the product GTM strategies and coordinating efforts across various marketing disciplines, including digital, social media, brand, market research, etc.
Map out the buyer’s journey, including delivery of relevant and timely content that showcases our value propositions.
Understanding customers' needs and behaviors and pursuing additional growth campaigns and experiments.
Creating product-specific positioning, messaging, and sales enablement focused on providing value through thought-leadership, exploiting customer pain points, and demonstrating specific customer outcomes/benefits.
Laser focus to strengthen the sales enablement library with high-value content, such as videos, testimonials, eBooks, white papers, etc.
Training both sales and customer support teams on the product’s features.
Conducting and interpreting market data to apply relevant findings to the development process.
Measure, track, and analyze marketing performance to evolve our storytelling-specific SMART goals, numbers, and expected outcomes.
Impacting aspects such as product features, user experience, naming, and packaging, future product iterations, and strategic initiatives.
Implementing and analyzing the customer testimonial program and responses.
Communicating with key stakeholders throughout the campaign process for cross-departmental alignment.
Identify target prospect accounts to support account-based marketing efforts.