Product Marketing Specialist

Alpine Testing Solutions, Inc.•Irvine, CA

10d•Remote

About The Position

Wynne Systems is seeking an AI-first Product Marketing Specialist to drive revenue growth for its ERP product suite and associated add-on products. The role focuses on generating qualified demand from new and existing customers through digital media and sales enablement. The Product Marketing Specialist will be instrumental in increasing sales and outperforming competitors by executing an omnichannel advertising strategy. Wynne Systems is a leader in construction and equipment rental management software, with a significant market share among top companies. The position involves collaborating with the sales team to accelerate conversions throughout the sales funnel, transforming leads into satisfied clients and brand advocates. This role demands a thorough understanding of the product, competitive landscape, buyer personas, the buyer's journey, and marketing analytics. The successful candidate will leverage product knowledge, analytics, and a customer-centric approach to communicate the value of Wynne's solutions. They will utilize research, writing, and analytical skills to market B2B software and services globally, aiming to boost lead generation, customer acquisition, and overall growth. Ideal candidates possess a creative mindset, strong communication abilities, and a self-driven nature, consistently aiming to elevate their performance and that of their colleagues. This position reports to the Director of Marketing.

Requirements

5+ years of experience in marketing, messaging, and search engine optimization tactics.
Proficiency in AI (described as being an 'absolute AI ninja').
Understanding of the Go-To-Market (GTM) process.
Decision-making skills.
Organizational skills.
Excellent written and oral communication skills.
Knowledge in Google Analytics, CRM (Salesforce), and marketing automation tools (HubSpot).
Ability to travel up to 20%.

Nice To Haves

B2B and software industry experience.
Experience with Account-Based Marketing.
Healthcare, Rental, or Construction industry experience.

Responsibilities

Supporting product Go-To-Market (GTM) strategies and coordinating efforts across digital marketing, social media, brand management, and market research.
Mapping out the buyer's journey and delivering relevant, timely content that highlights value propositions.
Understanding customer needs and behaviors to pursue additional growth campaigns and experiments.
Developing product-specific positioning, messaging, and sales enablement materials focused on thought leadership, addressing customer pain points, and demonstrating specific customer outcomes/benefits.
Enhancing the sales enablement library with high-value content such as videos, testimonials, eBooks, and white papers.
Training sales and customer support teams on product features.
Conducting and interpreting market data to inform the development process.
Measuring, tracking, and analyzing marketing performance to refine storytelling, SMART goals, numbers, and expected outcomes.
Influencing aspects such as product features, user experience, naming, packaging, future product iterations, and strategic initiatives.
Implementing and analyzing the customer testimonial program and feedback.
Communicating with key stakeholders throughout the campaign process to ensure cross-departmental alignment.
Identifying target prospect accounts to support account-based marketing efforts.