Product Marketing Specialist

Octus•New York, NY

22h•$80,000 - $90,000•Onsite

About The Position

We are looking for an execution-focused Product Marketing Specialist, based in our New York City headquarters, to join our team. This is a role designed for a builder who is looking to curate content and execute on high-impact marketing communications within a fast-paced B2B environment You will work closely with our Product Marketing teams to ensure that our content is discoverable across internal and external channels, and that our internal teams are equipped with the highest quality, most up-to-date materials.

Requirements

1–3 years of experience in Product Marketing, Marketing Operations,
Bachelor’s degree in Marketing, Communications, Business or related field
Hands-on experience with a web CMS (tagging and publishing) and marketing automation tools like Pardot (A/B testing and segmented flows). Experience with Pendo or similar digital adoption tools is a significant plus.
Capacity to manage complex libraries of information and taxonomies with high attention to detail.
Ability to report on performance (specifically Pendo and Newsletter metrics) and use that data to suggest "good performance questions" for the wider team.
Strong cross-functional skills across the Marketing organization, ensuring all materials pass rigorous QA and brand standards.
Resourcefulness and curiosity: Take the initiative to learn about Octus, how we serve our customers, and how our customers use our products.

Responsibilities

Content Discovery & CMS Management: Lead web tagging initiatives for Octus articles to improve site architecture. You will curate, organize and externally publish Octus coverage that drives traffic, while building, QAing, and publishing blog posts optimized for SEO and AI Optimization (AIO).
Newsletter Operations: Own the build of our customer, cross-sell, and prospecting newsletter programs.
Event & Webinar Content Curation: You will support presentation development, maintain quality control, and curate supplemental materials to enhance attendee or booth visitor experience.
Sales Enablement: Maintain the library of educational and sales presentations to ensure the global team is always using the most current assets. Additionally, you will own reporting on Product Marketing content usage by the Commercial Team, identifying high performing and low performing content alike to enhance materials and overall content performance.