Product Marketing Manager

Abnormal

1d•$122,400 - $176,000

About The Position

As a Senior Product Marketing Manager on Abnormal’s Product Marketing team, you will turn complex, behavioral-AI-driven security into clear, memorable buyer-facing stories and establish differentiated market positioning. You will develop strategic messaging, collaborate with Sales Enablement and Marketing across the buyer’s journey, and serve as a subject matter expert on the email security market for customers and analysts. The role supports a rapidly growing company expanding from email security into identity, AI security, and insider threat, with frequent product launches and opportunities to shape the company’s narrative. The ideal candidate is a strategic marketer with technical curiosity and the ability to explain cybersecurity concepts without losing nuance. They produce compelling external-facing content, work effectively in a fast-paced environment with frequent launches, influence stakeholders at every level, listen and empathize with customers, and focus on business impact and customer and partner success.

Requirements

At least 5 years of experience producing written content for buyers; cybersecurity experience is ideal.
Samples of written work must be available.
Experience managing product launches in high-velocity environments.
Strong technical curiosity and ability to explain complex concepts clearly to buyers.
Excellent verbal and written communication skills.
Strategic mindset and ability to execute independently and efficiently.
Ability to influence internal and external stakeholders across organizational levels.
Strong listening skills, empathy, and collaborative mindset.
Passion for Abnormal’s mission and commitment to customer and partner success.

Nice To Haves

Experience producing buyer-facing content within cybersecurity.

Responsibilities

Develop compelling, differentiated product messaging and positioning.
Lead internal and external product launches across sales enablement, press, digital, and other channels.
Partner with Marketing teams to drive demand and pipeline through acquisition and upsell messaging aligned to the buyer’s journey.
Own end-to-end launch strategies for incremental updates and feature releases.
Create and maintain product content, including collateral, thought leadership, solution presentations, website content, videos, and blogs.
Conduct customer research to understand buyer needs and refine messaging.
Enable sales teams and channel partners on product value and joint solutions.
Represent Abnormal as a speaker in external forums.
Serve as a subject matter expert on the email security market for customers and analysts.