PRODUCT MARKETING MANAGER (CONTRACTED 1099)

KOA•Billings, MT

5d•Onsite

About The Position

K2 is KOA's proprietary reservation and campground management software platform. This role exists to carry the K2 story into the market with consistency and force, turning existing results into proof that a campground owner believes. The Product Marketing Manager for K2 owns the story of the product in the market and serves both of KOA's core audiences: Franchise Development and existing owners. Stronger K2 positioning gives Franchise Development a sharper close, gives existing owners more confidence and more reason to adopt new capability, and ultimately drives more reservations into the system.

Requirements

Five or more years in product marketing, communications, or a hybrid role, with at least three connected to a B2B software or SaaS product.
Existing working relationships with editors, reporters, or event programmers in outdoor hospitality, travel, hospitality technology, or an adjacent vertical.
Track record personally placing product and customer stories in trade media, with specific examples and outcomes.
Demonstrated experience turning customer results into published proof: case studies, testimonials, reference programs.
Strong writing ability across formats: sales narrative, launch communication, bylined article, executive summary.
Experience building sales enablement materials that a sales team actually used.
Comfort operating independently in a part-time capacity with limited supervision, and the judgment to prioritize without being told what matters most.
Willingness to follow all applicable local, county, and state laws in their work area.
Must hold and keep any applicable licenses within their work area.
Must have a full understanding and carry full responsibility for following all local and state legal standards for contracted employment.

Nice To Haves

Direct experience in outdoor hospitality, camping, RV, or campground technology.
Experience marketing software to franchise networks, multi-unit operators, or small business owners.
Background in hospitality, travel, or property management technology.
Familiarity with reservation systems, revenue management, or channel distribution.
Prior experience as a trade journalist or editor.

Responsibilities

Own the K2 value proposition for prospective franchisees, existing owners, and the broader industry.
Translate technical capability and performance data into plain business outcomes: revenue, occupancy, staff time, guest experience.
Maintain a single source of truth for K2 messaging so every team describes the product the same way.
Convert existing K2 performance data into owner-attributed, externally credible proof: named case studies, testimonials, competitive switch stories.
Secure owner participation and permissions, and manage those relationships with care.
Build ROI framing and comparison tools an owner can use in a real decision.
Serve as the primary marketing counterpart to the IS team on all things K2, with a named day-to-day partner inside IS.
Maintain a standing seat in K2 roadmap and release planning, with enough visibility into what is coming and when to communicate it before it ships rather than after.
Translate technical capability into business outcome language for owners, prospects, and press, and translate market and competitive feedback back into terms IS can act on.
Validate every external claim about K2 with IS before it is published.
Build a repeatable release communication process that gives IS a clear, predictable set of inputs marketing needs and when.
Partner with IS on demo environments and demo data used in franchise sales, ensuring what a prospect sees reflects what they will actually get.
Bring structured owner and prospect feedback to IS on a regular cadence, including the capability gaps that come up in competitive situations.
Equip the franchise sales team with the narrative, materials, and answers that make K2 a decisive factor.
Sit in on franchise sales conversations regularly enough to know what actually objects, resonates, and closes.
Diagnose and fix gaps between the proof we have and the proof the sales team is using.
Own a sustained cadence of K2 storytelling in outdoor hospitality and travel technology media, in partnership with communications.
Develop speaking abstracts, bylines, and award submissions that establish K2 and KOA as leaders in campground technology.
Build and maintain relationships with the reporters, editors, and event programmers who matter in this category.
Plan and execute communication for K2 releases and feature launches so owners understand what changed and why it matters.
Support adoption campaigns for underused capability, in partnership with owner support and training.
Maintain current, honest knowledge of competing reservation and property management systems in the outdoor hospitality space.
Provide product leadership with market feedback that informs the roadmap.
Anticipate and prepare responses to competitive claims as K2's visibility increases.