Product Marketing Manager

FortraCanada-Ontario, ON
CA$80,000 - CA$100,000

About The Position

We are seeking a strategic and collaborative Product Marketing Manager to join our Marketing team. In this role, you will drive the growth of our cybersecurity product line by leading high-impact product marketing initiatives. You will focus on sales enablement, competitive intelligence, analyst relations, product launches, and content marketing—prioritizing and executing projects to maximize business impact. You will work closely with cross-functional teams across Marketing, Sales, and Product Management to position our solutions effectively and support go-to-market success. Your expertise will be instrumental in shaping product messaging and fueling continued growth.

Requirements

  • Three years of experience with B2B cybersecurity preferred.
  • Three years of B2B product marketing, product management, technical sales or support experience required.
  • Bachelor’s degree in business, computer engineering, cybersecurity, or related field
  • Well-organized with strong time management skills
  • Excellent oral, written, and presentation skills
  • Collaborative mindset, comfortable working cross-functionally
  • Resourceful problem-solver to execute against strategy and drive business
  • Self-starter that thrives in dynamic, fast-paced environments
  • Eager to impact organizational success and growth
  • Strong problem-solving and analytical skills, with a keen attention to detail.
  • Proficiency in English to interact, support and/or provide services to non-French speaking customers, employees and/or partners inside and/or outside the province of Quebec.

Responsibilities

  • Enable sales and marketing with messaging that resonates with target personas and clearly communicates differentiated product value
  • Ongoing monitoring and analysis of industry trends and competitive landscape
  • Support demand generation with content ideas to engage target audiences
  • Support the sales team with materials, tools, presentations, and direct assistance
  • Own competitive intelligence for our cloud security solutions, and create internal and external materials to help support the sales organization
  • Serve as the marketing SME for Fortra’s cloud security products, recently acquired from Lookout
  • Contribute to marketing, product, and sales go-to-market strategy
  • Continuously refine and improve business analysis processes to enhance efficiency and outcomes.

Benefits

  • Competitive benefits and salaries
  • Personal and professional development opportunities
  • Flexibility
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