PRODUCT MARKETING MANAGER (CONTRACTED 1099)

Kampgrounds Of America, Inc.•Billings, MT

7d•$50 - $65•Onsite

About The Position

Kampgrounds of America, Inc. (KOA) is the world’s largest network of privately owned campgrounds and the leader in outdoor hospitality. KOA has 500+ locations across the United States and Canada including a mix of franchised and company-owned parks (OAK). Founded in 1962, the mission of KOA is “connecting people to the outdoors and each other,” and those who represent the brand share the values of being family-oriented, passionate, entrepreneurial, customer-focused, and innovative. At KOA, we believe the outdoors is fun and for everyone. We are committed to having an environment where all are treated with dignity and respect. We strive to: intentionally create a sense of community and belonging for our guests, employees and franchise partners continually educate ourselves and expand our knowledge to foster an inclusive and supportive environment sustain a culture that promotes diversity of thought and experiences ensure everyone has the ability to experience the outdoors and that our facilities are accessible to all drive change in our company and industry through action and implementation. This role exists to close that gap. The Product Marketing Manager for K2 owns the story of the product in the market and turns results we already have into proof that a campground owner believes, and puts that proof in front of the right audiences on a sustained cadence. The work serves both of KOA's core audiences. Stronger K2 positioning gives Franchise Development a sharper close, gives existing owners more confidence and more reason to adopt new capability, and ultimately drives more reservations into the system.

Requirements

Contractors must follow all applicable local, county, and state laws in their work area.
Must hold and keep any applicable licenses within their work area.
Must have a full understanding and carry full responsibility for following all local and state legal standards for contracted employment.
Five or more years in product marketing, communications, or a hybrid role, with at least three connected to a B2B software or SaaS product
Existing working relationships with editors, reporters, or event programmers in outdoor hospitality, travel, hospitality technology, or an adjacent vertical
Track record personally placing product and customer stories in trade media, with specific examples and outcomes
Demonstrated experience turning customer results into published proof: case studies, testimonials, reference programs
Strong writing ability across formats: sales narrative, launch communication, bylined article, executive summary
Experience building sales enablement materials that a sales team actually used
Comfort operating independently in a part-time capacity with limited supervision, and the judgment to prioritize without being told what matters most

Nice To Haves

Direct experience in outdoor hospitality, camping, RV, or campground technology
Experience marketing software to franchise networks, multi-unit operators, or small business owners
Background in hospitality, travel, or property management technology
Familiarity with reservation systems, revenue management, or channel distribution
Prior experience as a trade journalist or editor

Responsibilities

Own the K2 value proposition for prospective franchisees, existing owners, and the broader industry
Translate technical capability and performance data into plain business outcomes: revenue, occupancy, staff time, guest experience
Maintain a single source of truth for K2 messaging so every team describes the product the same way
Convert existing K2 performance data into owner-attributed, externally credible proof: named case studies, testimonials, competitive switch stories
Secure owner participation and permissions, and manage those relationships with care
Build ROI framing and comparison tools an owner can use in a real decision
Serve as the primary marketing counterpart to the IS team on all things K2, with a named day-to-day partner inside IS
Maintain a standing seat in K2 roadmap and release planning, with enough visibility into what is coming and when to communicate it before it ships rather than after
Translate technical capability into business outcome language for owners, prospects, and press, and translate market and competitive feedback back into terms IS can act on
Validate every external claim about K2 with IS before it is published. Marketing does not describe capability the product does not have or has not shipped.
Build a repeatable release communication process that gives IS a clear, predictable set of inputs marketing needs and when, so communication does not depend on anyone remembering to send an email
Partner with IS on demo environments and demo data used in franchise sales, ensuring what a prospect sees reflects what they will actually get
Bring structured owner and prospect feedback to IS on a regular cadence, including the capability gaps that come up in competitive situations
Equip the franchise sales team with the narrative, materials, and answers that make K2 a decisive factor
Sit in on franchise sales conversations regularly enough to know what actually objects, resonates, and closes
Diagnose and fix gaps between the proof we have and the proof the sales team is using
Own a sustained cadence of K2 storytelling in outdoor hospitality and travel technology media, in partnership with communications
Develop speaking abstracts, bylines, and award submissions that establish K2 and KOA as leaders in campground technology
Build and maintain relationships with the reporters, editors, and event programmers who matter in this category
Plan and execute communication for K2 releases and feature launches so owners understand what changed and why it matters
Support adoption campaigns for underused capability, in partnership with owner support and training
Maintain current, honest knowledge of competing reservation and property management systems in the outdoor hospitality space
Provide product leadership with market feedback that informs the roadmap
Anticipate and prepare responses to competitive claims as K2's visibility increases