Product Marketing Manager

Headquarters•Fairfield, NJ

About The Position

When you join Kyocera Document Solutions America, Inc. you are joining an organization that is deeply rooted in the Philosophy of “doing what is right as a human being”. Through this Philosophy, our employees are passionate about providing best in class customer service through efficiency, accountability, and a sense of urgency all while putting knowledge to work to drive change. In addition, we’re a Great Place to Work… and we really mean it! Kyocera Document Solutions America, Inc. has been officially certified as a Great Place to Work since 2022. An organization earns this distinction when its employees have expressed their trust in the people they work for, have pride in what they do and enjoy the people they work with. As Product Marketing Manager, you will be responsible for Printing Software Solutions. You will shape the positioning, value proposition, and market presence of Kyocera’s printing software solutions. You will lead the end-to-end lifecycle, including new product and service launches, promotional strategy, and the development of sales enablement content for both direct and dealer channels. Collaboration is critical—you will partner with Channel, Brand, Revenue Marketing, and Sales teams to align messaging, apply best practices, and develop programs that drive brand awareness and lead generation for Kyocera’s printing software portfolio The chance to do something meaningful, to challenge yourself, to be a part of change in an industry, to influence change doesn’t come around every day.

Requirements

Bachelor’s degree in marketing or related discipline.
Excellent written and verbal communication skills.
2+ years of related marketing experience, ideally in software product marketing and/or sales enablement.
Proven experience carrying out marketing efforts, including planning, prioritizing and implementing strategy
Experience working closely with an enterprise sales team
Highly organized and proficient at managing multiple large, complex projects at the same time
Advanced skills with Microsoft Excel, PowerPoint, SharePoint and Word
Excellent presentation skills with the ability to present to large groups of people, both in person and via online meetings, webinars etc.

Nice To Haves

Expertise in one or more printing software solutions with 5 years of experience
Experience managing document printing software solutions.
Experience managing cloud-based (SaaS) platforms and solutions.

Responsibilities

Conduct research, create surveys etc. to determine the needs and desires of Kyocera dealers and customers.
Define product positioning and pricing based on experience and market research data.
Guide sales teams for product positioning.
Create detailed go-to-market strategies and PowerPoint presentations that clearly communicate the strategies and tactics to ensure successful product launches and sales.
Create and conduct professional training programs for Kyocera channel and direct sales companies that enhance their productivity and ability to sell our products.
Proactively coordinate with cross-functional teams and other marketing teams on the development of marketing collaterals, website content, newsletters, case studies, etc.
Work closely with the Revenue Marketing Team to assist in developing effective and creative campaigns that involve social media, email marketing, content creation, and other activities.
Work with software developers and planning teams to communicate required new features, updates, and roadmaps.
Manage professional relationships with 3rd party partners and vendors.
Monitor product marketing programs regularly to evaluate their efficiency and effectiveness.
Gather the voice of the field and create action plans and reports to improve the activities with Kyocera partners and customers.
Participate in industry meetings, sales conferences, events, etc., to promote the company’s products and services.