Product Marketing Manager
LendingClub•San Francisco, CA
•$135,000 - $159,000•Hybrid
About The Position
We are looking for a strategic, customer-focused, and data-driven Product Marketing Manager to help shape how our lending products and experiences are positioned, launched, and adopted. In this role, you'll turn customer insights into compelling product narratives, influence product and go-to-market decisions, and help drive engagement, retention, and long-term financial progress for our members. You'll work cross-functionally to ensure our products are differentiated, understood, and delivered through clear, trusted, and effective customer experiences.
Requirements
- 4+ years of product marketing experience, bachelor's degree or higher, or equivalent combination of education and experience.
- Consumer lending, banking, fintech experience preferred
- Experience developing positioning, messaging, go-to-market strategies, and customer value propositions for consumer products or services
- Strong analytical and customer research skills with the ability to turn insights into clear business recommendations
- Demonstrated ability to independently manage initiatives and deliver high-quality outcomes in a fast-paced environment
- Experience collaborating across multiple functions and influencing stakeholders without direct authority
- Exceptional written and verbal communication skills with the ability to simplify complex concepts into compelling customer messaging
- Sound judgment and attention to detail, especially when balancing customer needs, business goals, compliance requirements, and execution timelines
- You actively look for ways AI can improve your work, from accelerating analysis to thinking through problems from a different angle.
- You take ownership of your work, proactively identify opportunities for improvement, and adapt your approach based on feedback and evolving business needs
Responsibilities
- Develop product positioning, messaging, value propositions, and segmentation strategies that support business growth and member engagement
- Lead go-to-market planning and execution for new products, features, pricing updates, and experience enhancements
- Partner with Product, Analytics, Research, Compliance, Legal, and Marketing teams to bring customer-informed strategies to market
- Translate customer insights, market trends, and competitive intelligence into actionable recommendations that influence product and marketing decisions
- Define and evolve audience segments to improve acquisition, onboarding, adoption, retention, and repeat usage
- Create messaging frameworks, launch materials, creative briefs, and enablement content that support consistent customer experiences
- Measure performance, evaluate experiments, and identify opportunities to improve business outcomes through data-driven decision making
- Identify opportunities to improve workflows and marketing effectiveness, including responsible use of AI to accelerate analysis, content development, and campaign execution
Benefits
- medical, dental and vision plans for employees and their families
- 401(k) match
- health and wellness programs
- flexible time off policies for salaried employees
- up to 16 weeks paid parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
