Product Marketing Manager

Sierra•San Francisco, CA

8d•$170,000 - $200,000•Onsite

About The Position

Sierra is expanding its Solutions Product Marketing team to drive industry-first go-to-market strategies. This role focuses on tailoring product capabilities for specific industries and personas, translating product features into industry-relevant messaging, sales enablement, content, events, and demos. The position involves building the operational backbone for scaling these efforts across verticals and actively shaping the team's processes and direction in an early-stage environment.

Requirements

5+ years of B2B product marketing experience.
Strong operational instincts, with the ability to think in terms of process, systems, and repeatable frameworks, and build structure where none exists.
Expertise in developing positioning and messaging, and translating it into sales-facing and customer-facing assets for different audiences and industries.
Comfort using tools like ChatGPT and Claude to enhance efficiency and automation.
Experience contributing to product launches, including translating core launch messaging into industry- or persona-specific content and assets.
Experience in building presentations using Google Slides.
Comfort operating in an early-stage, still-being-defined team and enthusiasm for helping shape its working methods.

Nice To Haves

Exposure to vertical or persona-based marketing.

Responsibilities

Translate product capabilities into messaging and positioning tailored to specific industries and buyer personas, including web copy, event sessions, sales narratives, and campaign messaging.
Build and maintain enablement playbooks and assets for GTM teams, such as slide decks, one-pagers, landing pages, and industry playbooks.
Own the packaging and adaptation of new products for specific industries and personas, including messaging, assets, and sales enablement, in partnership with the core PMM team.
Help establish processes, templates, and systems to ensure consistent work across multiple industries and personas without duplicating effort.
Operate across different altitudes, flexing across channels and activations while also going deep in specific areas like industry verticals, personas, or industry demo strategy.