Product Marketing Manager

Panopto

7d•$100,000 - $110,000•Remote

About The Position

As the Product Marketing Manager for the Corporate segment, you will serve as our primary domain expert on how enterprise organizations train, enable, and scale knowledge across their global workforce. You've spent time in the enterprise software world — maybe selling into regulated industries, maybe building GTM for a platform that operates where mistakes have real consequences. You understand what Operations, Safety, and Compliance leaders are actually accountable for. This is a category depth role. Your job isn't to own enterprise learning for the entire company — it's to become the most knowledgeable person in the building on how corporate buyers think, buy, and measure success, and feed that expertise across the organization. This is a highly cross-functional, high-impact role where you will balance strategic positioning with hands-on content building to drive customer adoption, build a robust pipeline, and accelerate business growth.

Requirements

Domain Fluency: You possess a clear understanding of enterprise learning ecosystems, business workflows, and buyer motivations within corporate environments.
Strategic Positioning Mastery: You possess a demonstrated ability to turn technical product updates or complex features into clear, benefit-driven value statements.
Commercial Metrics Orientation: You naturally connect your daily output back to downstream business health—tracking performance via pipeline influence, win rates, and content utilization.
Cross-Functional Orchestration: You have a history of working successfully with cross-functional partners like Product, Sales, and Customer Success to mobilize unified go-to-market motions.

Nice To Haves

Direct marketing or strategic experience inside the enterprise software ecosystem, particularly within Learning Management Systems (LMS), LXPs, or knowledge systems.
Hands-on experience positioning AI capabilities or working within hybrid Product-Led Growth (PLG) business models.
A portfolio demonstrating successful entry tactics into entirely new corporate verticals or heavily regulated industrial segments.

Responsibilities

Own Corporate Market Expertise: Build deep, current intelligence on how Operations, Safety, Compliance, and Risk leaders think, buy, and measure success. Know how L&D enters the deal and how to move past them to the economic buyer.
Map Buyer Personas: Decode the core metrics and personal drivers of our buyer personas to shape narratives that immediately click with prospects.
Drive Product-Market Fit & Value Architecture: Continually refine our value proposition for enterprise use cases (such as onboarding, continuous training, moment-in-time learning, and AI-driven learning) to expand into new verticals.
Fuel the Revenue Engine: Partner directly with the Demand Generation team to launch targeted, high-performing campaigns that generate high-quality pipeline and revenue.
Equip Sales to Win: Arm our field teams with competitive battlecards, use-case playbooks, and clear narratives that increase win rates against market alternatives.
Champion Cross-Functional Alignment: Collaborate with Product teams to influence the roadmap using verified customer feedback, and partner with Customer Experience to unearth expansion opportunities.