Product Marketing Manager

DemandTec

12d•$120,000 - $140,000

About The Position

DemandTec is seeking a Product Marketing Manager to join their marketing team. This role is crucial for shaping how the market perceives, evaluates, and purchases the DemandTec platform. The Product Marketing Manager will be responsible for building the positioning, sales enablement, and go-to-market strategies that empower the commercial team to succeed. DemandTec is pioneering a new category called Commercial Trade Intelligence, featuring two integrated platform suites: Revenue Optimization (focused on pricing, promotions, and markdowns) and Trade Intelligence (focused on CPG collaboration, co-planning, and trade fund management). The Product Marketing Manager will own the market narrative for both suites, with significant autonomy to define and communicate this new category. The target audience consists of sophisticated retail and CPG decision-makers who are under significant margin pressure. The ideal candidate will be adept at crafting messaging that builds credibility with this audience and creating sales tools that are effectively utilized in the field.

Requirements

4 to 6 years of experience in product marketing with a focus on B2B SaaS or enterprise technology.
Demonstrated ability to own positioning and messaging for complex, multi-module products across multiple buyer segments.
Proven track record developing sales enablement materials that field teams actively use.
Experience leading go-to-market planning and execution for product launches in a quarterly release environment.
Strong analytical mindset: comfortable with win/loss data, market research, and competitive analysis.
Exceptional writing and communication skills: able to distill technical complexity into clear, defensible business value.
Ability to operate strategically and execute hands-on across a range of deliverables simultaneously.
Candidates must be authorized to work in the United States without employer sponsorship, now or in the future. This position does not offer visa sponsorship.

Nice To Haves

Experience marketing to enterprise buyers in retail, consumer goods, supply chain, or adjacent industries.
Background supporting analyst relations programs with Gartner, Forrester, IDC, or similar.
Familiarity with enterprise sales motions and complex, multi-stakeholder buying processes.
Experience building a product marketing function or practice area from an early stage.

Responsibilities

Own the Foundation workstream, which includes creating demo videos, a comprehensive sales kit for both suite-level and module-level products, and an ROI calculator for Revenue Optimization and Trade Intelligence, both independently and as a combined platform.
Own platform-level positioning and messaging for DemandTec's Revenue Optimization and Trade Intelligence suites.
Develop segment-specific value propositions for enterprise retail, mid-market retail, and CPG audiences, including distinct messaging for executive buyers and day-to-day users.
Translate platform capabilities into business outcomes that resonate with category managers, VP Merchants, and CPG Trade Marketing leaders.
Ensure consistent, high-quality messaging across all buyer-facing channels, including campaigns, website, events, and sales materials.
Continuously refine positioning based on market feedback, win/loss analysis, and competitive dynamics.
Partner with Product leadership on quarterly release planning and go-to-market (GTM) strategy for new capabilities.
Lead launch packages for new features and modules, including messaging, product briefs, sales enablement, and campaign inputs.
Drive cross-functional alignment across Product, Sales, Customer Success, and Marketing to execute launches effectively.
Build and own repeatable GTM processes for bringing new capabilities to market on a quarterly release cadence.
Develop and maintain the core sales toolkit, including pitch decks, solution briefs, competitive battlecards, demo narratives, and objection-handling guides.
Partner directly with Sales to understand field feedback, competitive pressures, and content gaps, and address them promptly.
Create persona-specific tools that support complex, multi-stakeholder buying committees.
Establish a feedback loop with Sales to continuously improve the effectiveness of enablement materials.
Build and maintain a deep understanding of the retail and CPG technology market, including buyer priorities, industry trends, and competitive positioning.
Lead win/loss analysis and translate findings into actionable messaging and enablement updates.
Own and evolve Ideal Customer Profiles in partnership with Sales and GTM leadership.
Monitor competitive moves across RELEX, Revionics/Aptos, Cognira, Blue Yonder, and emerging entrants, and maintain current battlecards for each.
Develop product narratives, market context, and evidence packages for analyst briefings with Gartner, Forrester, IDC, and QKS.
Partner with the SVP to build DemandTec's analyst engagement program and ensure consistent representation of the platform story across coverage.
Provide messaging frameworks, use cases, proof points, and audience insights that strengthen demand generation campaign performance.
Own product and solution page content across DemandTec's key digital properties.