Product Marketing Manager

CIBC • Toronto, ON

9d • Hybrid

About The Position

CIBC Asset Management is among the largest investment managers in Canada with over $200 billion in assets under management. CIBC Asset Management offers and supports a variety of investment products to meet the needs of investors in the Institutional, Mass, Mid and High Net Worth market segments. As the Product Marketing Manager, you will play a key role in the daily marketing efforts for CIBC Asset Management’s investment products. Your primary responsibilities will include developing product messaging, creating marketing plans, and producing sales support content. You will collaborate closely with various business partners across the organization, including teams in Digital, Marketing & Communications, Product Development, and Distribution. In this position, you will design and develop sales tools and communication materials that effectively promote our investment solutions, catering to both Advisors and investors. A comprehensive understanding of the asset management industry, including investment products such as mutual funds and ETFs, as well as various asset classes, is essential for crafting effective messaging and positioning. At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

Requirements

• 3+ years of Financial Services investment experience
• Knowledge of the fundamentals of mutual funds, ETFs and the asset management industry.
• High proficiency in MS Office (Powerpoint, Excel, Teams, SharePoint).

Nice To Haves

• Knowledge of National Instrument 81-102 for marketing and sales communications is an asset.
• Completion of the Canadian Securities Course is preferred.
• Experience with marketing automation software and Seismic an asset.
• Attention to detail and a commitment to quality are crucial in this role.
• Adept at learning and translating the technical features of investment strategies into clear benefits for our clients.
• You look beyond the moment. You make decisions and take actions that will make a difference today and tomorrow.
• You proactively seek new opportunities to define what's possible.
• Values matter to you. You bring your real self to work and you live our values – trust, teamwork and accountability.

Responsibilities

• Support the creation, development, and execution of product marketing projects, including fund launches, thematic and opportunistic campaigns, and product management activities.
• Cultivate a comprehensive and ongoing understanding of CIBC Asset Management's product lineup, and distribution channels.
• Oversee and maintain the product marketing collateral library, ensuring annual updates and governance approvals are met.
• Collaborate with cross-functional digital teams to ensure effective publication of marketing content.
• Develop engaging social media content that promotes CIBC Asset Management products and services.

Benefits

• We embrace your strengths and your ambitions, so you are empowered at work.
• Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.
• At CIBC we enable the work environment most optimal for you to thrive in your role.
• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong.
• We seek applicants with a wide range of abilities and we provide an accessible candidate experience.
• We use artificial intelligence tools during the recruitment process.
• Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed