Product Marketing Manager
About The Position
We’re looking for a Product Marketing Manager to define how we compete and win in the market. You will translate product capabilities, customer insight, and market dynamics into clear positioning, messaging, and go-to-market execution. This role sits within the Pipeline Business Line and focuses on the Integrity and Risk product portfolio. You will report directly to the Head of the Pipeline Business Line, operating at the center of commercial decision-making. As the commercial bridge across Product, Sales, Customer Success, and Marketing Communications, you will ensure alignment on where we play, how we win, and how we deliver value to customers. You will also lead the market insight engine, ensuring decisions are grounded in real customer, competitive, and market evidence, with clear ownership for defining market direction and commercial positioning.
Requirements
- Translate product capabilities, customer insight, and market dynamics into clear positioning, messaging, and go-to-market execution.
- Operate at the center of commercial decision-making.
- Act as the commercial bridge across Product, Sales, Customer Success, and Marketing Communications.
- Lead the market insight engine.
- Define market direction and commercial positioning.
Responsibilities
- Define target markets, segments, and ideal customer profiles
- Build and maintain a strong understanding of customer needs, market trends, and competitors
- Identify new growth opportunities and translate insights into clear priorities
- Own value propositions, positioning, and messaging across products
- Ensure consistency across all commercial teams
- Continuously refine messaging based on customer and market feedback
- Define how we compete and win in the market
- Lead and orchestrate product launches and market expansion strategies
- Align go-to-market plans to drive measurable improvements in pipeline and win rates
- Develop playbooks, customer presentations, and competitive tools
- Drive adoption and readiness across sales teams
- Partner with Sales to improve targeting and win effectiveness
- Lead customer research, win/loss analysis, and competitive intelligence
- Translate insights into improvements in positioning, go-to-market strategy, and product direction
- Establish a strong feedback loop between Sales and Product
- Engage directly with customers and industry stakeholders to validate positioning and uncover buying drivers
- Test commercial assumptions, product/market fit and identify unmet needs
- Maintain an active external presence to ensure strategies reflect real-world conditions
- Align Product, Sales, Marketing Communications, and Customer Success on market strategy and messaging
- Ensure teams operate from a shared understanding of the customer and market
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
