Product Marketing Manager

Evvy•New York City, NY

52d•Onsite

About The Position

About Evvy At Evvy, we believe the female body shouldn’t be a medical mystery. We are a precision women’s health company leveraging the vaginal microbiome to improve outcomes across a woman's lifespan. Backed by $30M+ from leading investors, we serve over 100,000 patients and 2,000 providers nationwide with our validated Vaginal Microbiome Test and AI-powered personalized care platform. Through this work, we have built the world’s largest dataset on the vaginal microbiome — a proprietary foundation that will drive breakthroughs in infertility, preterm birth, gynecological cancers, and beyond. Why join now? Evvy is a generational opportunity in women's health — and we're at the inflection point. We’ve built a dataset no one has. Evvy has generated the world’s largest vaginal microbiome dataset from 100,000+ patients, uncovering novel biological markers underlying women’s health conditions that collectively cost the healthcare system $180B+ annually. Validated, AI-first platform. We’ve built a comprehensive testing and care platform that unlocks personalized treatment pathways for each patient. Our work is supported by research published in major peer-reviewed journals and presented at major clinical conferences (including ACOG, ASRM, IDSOG, and more). Proven traction, massive opportunity. We serve 100,000+ patients and 2,000 providers nationwide, with rapidly growing revenue and an expanding suite of diagnostics and treatments to improve outcomes across condition areas. We've only scratched the surface. Top tier team, investors, and partners. Our world-class team is backed by industry leading investors, including General Catalyst, Left Lane Capital, US Fertility, and Labcorp. We're looking for high-horsepower, mission-driven people who find it unacceptable that the female body is still a medical mystery — and want to help change that. About the Role We’re looking for a Product Marketing Manager to own how Evvy's products are positioned, messaged, and brought to market — across the consumers who buy them, the clinicians who recommend them, and the partners who distribute them. This is a craft role with real scope. You'll work directly with Evvy's founders on the narratives that define the company — not just product-level messaging, but the arguments we're making to the world about women's health, what's been missing, and why it matters. The best person for this job is an exceptional writer and thinker who can translate complex science into messaging that moves people — and who can do it across audiences that require completely different approaches without losing the thread of what makes Evvy Evvy. Evvy is a primarily in-person team based in NYC. Given the cross-functional nature of this role, our ideal candidate is located in NYC.

Requirements

5+ years in product marketing, with meaningful experience at a consumer health, wellness, or science-forward brand
An exceptional writer — you can make complex science feel urgent and personal, and you know the difference between messaging that informs and messaging that converts
Experience developing audience-specific messaging frameworks across meaningfully different audiences — consumer and clinical is a genuine plus
Strong GTM instincts: you've taken products to market, owned the strategy end-to-end, and can point to what worked and why
Comfortable working cross-functionally across growth, clinical, creative, and partnerships — you know how to write a brief that actually inspires and a framework that actually gets used
High agency — you identify what needs to happen, figure out how to make it happen, and drive it to completion without waiting for perfect information

Responsibilities

Own positioning and messaging across Evvy's product portfolio — developing the core narratives, USPs, and claims that articulate what each product does, for whom, and why it matters
Build audience-specific messaging frameworks that work for consumers, healthcare providers, and B2B2C partners — without requiring three different brands to do it
Lead GTM strategy for new products and features: defining the audience, the message, the channel strategy, and the success metrics
Be the source of truth on competitive positioning — tracking the market, the science, and the messaging landscape closely enough to know when we need to evolve
Partner with growth, creative, and clinical teams to translate positioning into channel-specific assets — briefs, landing pages, email copy, sales collateral, HCP-facing materials
Develop the materials that support Evvy's clinical and B2B2C partnerships — including how we show up with healthcare providers who need to trust us before they refer patients
Incessantly track consumer sentiment, emerging science, and the competitive landscape to inform and sharpen our messaging over time