Product Marketing Manager

Evvy•New York, NY

12d•Onsite

About The Position

Evvy is a precision women’s health company leveraging the vaginal microbiome to improve outcomes across a woman's lifespan. They are seeking a Product Marketing Manager to own how Evvy's products are positioned, messaged, and brought to market across consumers, clinicians, and partners. This role involves working directly with founders on company narratives and translating complex science into compelling messaging for diverse audiences. The ideal candidate is an exceptional writer and thinker with strong GTM instincts and the ability to collaborate cross-functionally.

Requirements

5+ years in product marketing, with meaningful experience at a consumer health, wellness, or science-forward brand
An exceptional writer — you can make complex science feel urgent and personal, and you know the difference between messaging that informs and messaging that converts
Experience developing audience-specific messaging frameworks across meaningfully different audiences — consumer and clinical is a genuine plus
Strong GTM instincts: you've taken products to market, owned the strategy end-to-end, and can point to what worked and why
Comfortable working cross-functionally across growth, clinical, creative, and partnerships — you know how to write a brief that actually inspires and a framework that actually gets used
High agency — you identify what needs to happen, figure out how to make it happen, and drive it to completion without waiting for perfect information

Responsibilities

Own positioning and messaging across Evvy's product portfolio — developing the core narratives, USPs, and claims that articulate what each product does, for whom, and why it matters
Build audience-specific messaging frameworks that work for consumers, healthcare providers, and B2B2C partners — without requiring three different brands to do it
Lead GTM strategy for new products and features: defining the audience, the message, the channel strategy, and the success metrics
Be the source of truth on competitive positioning — tracking the market, the science, and the messaging landscape closely enough to know when we need to evolve
Partner with growth, creative, and clinical teams to translate positioning into channel-specific assets — briefs, landing pages, email copy, sales collateral, HCP-facing materials
Develop the materials that support Evvy's clinical and B2B2C partnerships — including how we show up with healthcare providers who need to trust us before they refer patients
Incessantly track consumer sentiment, emerging science, and the competitive landscape to inform and sharpen our messaging over time