Product Marketing Manager

Absorb•Calgary, AB

13d•Remote

About The Position

This role blends strategic thinking, customer insight, and AI-augmented execution to ensure each product bet is brought to market with clarity, differentiation, and measurable impact. You will act as the voice of the market and customer, influencing product direction and enabling successful execution across the full go-to-market lifecycle.

Requirements

5+ years of experience in Product Marketing, Growth Marketing, or Performance Marketing within a B2B SaaS environment
Strong positioning and storytelling skills, translating product capabilities into clear customer value
Ability to generate and apply customer, market, and competitive insights to shape GTM strategy
Effective cross-functional collaborator and influencer, especially in partnership with GTM Leads and Product
Solid commercial acumen, with an understanding of how messaging and enablement impact pipeline and revenue
Experience developing sales enablement that improves win rates and deal velocity
Strong presentation and facilitation skills, with the ability to deliver impactful enablement and influence internal audiences
Data-driven and analytical, with the ability to measure impact and iterate based on results
Comfortable leveraging AI tools to scale research, content, and execution while maintaining quality
Strong sense of ownership and adaptability in a fast-evolving go-to-market environment
Proof of legal eligibility to work in the country they have applied to without sponsorship
Successful candidates will be subject to pre-employment background screening, including a criminal record check

Responsibilities

Partner with the GTM Lead to support end-to-end go-to-market strategy for assigned product bets
Own positioning, messaging, and market insight inputs that shape GTM direction and execution
Collaborate on defining success metrics (pipeline, adoption, expansion, usage) and contribute to achieving them
Act as the subject matter expert on the product bet across internal teams
Continuously provide insight and recommendations to optimize bet performance post-launch
Partner closely with the GTM Lead to align on strategy, priorities, and execution plans for each product bet
Collaborate with Product, Marketing, Sales, and Customer teams to ensure consistent and effective execution
Influence product roadmap by bringing forward market, customer, and competitive insights
Support integrated campaign development by ensuring messaging and positioning are clearly defined and actionable
Act as a connector between teams to ensure the voice of the customer and market is reflected in GTM decisions
Develop and deliver enablement that drives deal velocity and win rates
Translate positioning into practical sales narratives, objection handling, and competitive differentiation
Continuously gather feedback from Sales and iterate on enablement based on what is working in-market
Ensure all enablement aligns with broader GTM strategy and campaign execution