Product Marketing Manager

Health Catalyst

About The Position

Health Catalyst is a leading health care performance improvement company that helps healthcare organizations achieve clinical, operational, and financial improvements. The Product Marketing Manager (PMM) for Consumer Experience will be responsible for product marketing across the Consumer Experience portfolio. This includes leading positioning, messaging, go-to-market execution, and sales enablement. The role requires close collaboration with Product, Sales, and subject matter experts to drive pipeline, adoption, and revenue. This is a portfolio-focused role that will leverage scalable frameworks and AI-enabled tools to deliver consistent outputs at scale.

Requirements

5–8 years of product marketing experience in healthcare SaaS or health tech (consumer- or patient-facing solutions strongly preferred).
Proven track record managing a product portfolio (not just a single product).
Experience building sales enablement programs that drive pipeline, including assets, plays, and supporting data.
Exceptional storytelling and presentation skills; comfortable in sales meetings, advisory boards, and executive reviews.
Strong public speaking and client-facing presence.
Sharp written and verbal communication skills.
Ability to synthesize complex inputs into clear, compelling messaging.
Comfortable working within defined frameworks while managing shifting priorities.
Experience partnering closely with Sales and Product Management.
Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).

Responsibilities

Own positioning and messaging across the Consumer Experience portfolio, ensuring clear differentiation and consistent market representation.
Translate inputs from Product and SMEs into compelling narratives that resonate with buyers and drive action.
Present findings, insights, and recommendations to leadership.
Execute go-to-market plans for new products, releases, and enhancements, linking messaging to pipeline and revenue goals.
Develop and deliver sales enablement assets, including battle cards, objection handling frameworks, ROI narratives, and buyer-aligned sales motions.
Present directly to Sales teams and engage in the field.
Maintain structured messaging inputs for AI-powered tools.
Ensure AI-generated and templated content is accurate, consistent, and aligned with market realities.
Continuously improve reusable messaging assets for efficiency and scale.
Engage with clients and prospects to validate messaging and stay ahead of market trends.
Own the Consumer Experience Client Advisory Board, including agenda setting, facilitation, synthesizing insights, and translating feedback into positioning and GTM strategies.
Support client-facing conversations with clear articulation of value.