Product Marketing Manager
About The Position
The Product Marketing Manager is a mid-senior level role to help drive positioning and Go To Market (GTM) strategy across the organization. He/she will work globally across all of CRD’s products and solutions. This is a hands-on role that will interact with both internal and external market participants, including customers, partners and industry analysts. The role provides the opportunity to work for a very strong, senior level product team and help drive delivery and success of a suite of products in the financial marketplace. The Product Marketing role is intended to be an expert in Charles River’s offering and its place in the marketplace.
Requirements
- Active contributor with high motivation, the ability to take initiative, set priorities and perform tasks with minimal guidance
- Specific knowledge of the investment industry (financial instruments, workflows, major players, macro-economic influences, trends, etc.)
- Strong analytical skills, with ability to collect, absorb, and analyze information quickly and independently
- Excellent executive communication (verbal and written) skills
- Outstanding collaboration and interpersonal skills with demonstrated ability to work collaboratively with a wide range of individuals at all levels of the organization and manage stakeholders
- Strong attention to detail and highly organized with excellent time management skills
- Expert in Microsoft Office, including Word, Excel and PowerPoint
Nice To Haves
- Masters preferred
- experience with Pragmatic Marketing framework a plus
Responsibilities
- Own GTM strategy across the organization, positioning products and socializing core messaging
- Perform market research to better understand the market, including differentiation across market segments and opportunities
- Plan and manage product launches/releases across the organization, collaborating with product and educating and acting as a resource for Sales, Marketing and Relationship Management
- Guide and create value proposition messaging and socialize across the organization
- Establish scalable best practices processes to drive product and product marketing
- Act as a product evangelist internally and externally, communicating the value of our offerings in both written and presentation form
- Perform business and revenue modelling and quantitative market segmentation
- Create and maintain high-impact marketing and sales enablement content, including product sheets, white papers, web content, presentations, videos, business cases, and thought leadership materials.
- Apply data and analytics to drive results, collaboration and decision making.
- Support sales on strategic sales opportunities
Benefits
- generous medical care
- insurance
- savings plans
- flexible Work Program
- development programs
- educational support
- retirement savings plan (401K) with company match
- basic life insurance
- medical insurance
- dental insurance
- vision insurance
- long-term disability insurance
- other optional additional coverages
- paid-time off including vacation, sick leave, short term disability, and family care responsibilities
- Employee Assistance Program
- incentive compensation including eligibility for annual performance-based awards
- eligibility for certain tax advantaged savings plans
- flexible work-life support
- paid volunteer days
- matching gift program
- access to employee networks
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
