Product Marketing Manager
Fortive•Greenville, SC
•$99,600 - $135,000
About The Position
We’re looking for a Snr. Product Marketing Manager who’s equal parts strategist, storyteller, and builder. If you’re energized by the idea of shaping how innovative construction tech solutions go to market and you thrive in a fast-paced, collaborative environment, this might be your next opportunity. In this role, you will collaborate with marketing, product management, and enablement teams to bring new solutions to market and connect with customers in meaningful ways. Product marketing experience in construction tech is preferred.
Requirements
- Bachelor’s Degree
- 4+ years in product marketing, product management, or marketing in B2B SaaS
- Experience in construction technology, such as estimation, data, project management construction software preferred
- Experience leading product launches and working closely with Product teams
- Strong writing and storytelling skills, you know how to make complex ideas simple
- Curious, collaborative, and always looking for ways to improve
- Up to 15% travel
Nice To Haves
- Pragmatic Marketing certification a plus.
- Proficiency with marketing tools such as Storylane, Miro, Survicate, Asana, Marketo, Aligned (or Seismic, HighSpot), Pendo (or Gainsight), Chorus (or Gong), AI LLMs (Claude, Co-Pilot ChapGPT), Clay a plus
Responsibilities
- Partner with product management to shape needs, positioning and messaging that resonates with real-world users
- Identify market trends, collect and synthesize competitive intelligence, and stay close to the customer to uncover opportunities
- Define buyer personas, buyer needs, and map the journey from awareness to adoption
- Translate technical features into clear, compelling value for our buyers and customers
- Own the go-to-market marketing strategy and process for new products and major updates
- Support the cross-functional launch planning with sales enablement, product management, and marketing
- Create value prop messaging, sales tools, launch content, and campaigns that drive adoption and revenue
- Track performance and iterate and optimize
- Build feedback loops with customers to inform product and messaging decisions
- Collaborate with sales and customer success to surface insights from the field
- Contribute to thought leadership and industry conversations-especially in construction tech-through blogs, short-form video, webinars, live-presentations, customer conversations.
- Ensure our messaging reflects the real-world challenges and wins of our users
Benefits
- medical, dental, vision, life and LTD insurance, HSA, and a 401(k) retirement plan.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
