Product Marketing Manager

Ripple • Miami, FL

6d

About The Position

At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs. If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value. THE WORK: Our enterprise fintech solutions team is growing, and we’re looking for a Product Marketing Manager who brings genuine financial services domain expertise. This is not a generalist role. The ability to speak credibly about the challenges finance and treasury professionals face, and how enterprise software addresses them, is the foundation of everything this person will do. Reporting to the Director of Product Marketing, you will translate complex financial software capabilities into compelling positioning, campaigns and sales enablement that resonate with CFOs, finance leaders and their teams. You’ll work closely with product, content, demand generation and sales to bring solutions to market with speed and credibility.

Requirements

• 3–5 years of experience in product marketing, marketing communications or go-to-market roles in B2B software, fintech or financial services.
• Direct experience working in or alongside financial services operations.
• You understand how finance and accounting teams work, what slows them down and what good technology looks like from a practitioner’s perspective.
• Familiarity with enterprise financial software, whether gained through an end-user role, implementation, consulting, presales or customer success.
• Demonstrated ability to create messaging, positioning documents, case studies, solution briefs and web copy for technical B2B audiences.
• Strong written communication skills, with the ability to translate complex concepts into clear narratives for C-level and practitioner audiences alike.
• Experience collaborating cross-functionally with product, sales and other business teams in a fast-paced environment.

Responsibilities

• Develop messaging and positioning for new product launches and integrated campaigns, in partnership with product, marketing and sales.
• Serve as the financial services subject matter expert across marketing, validating campaign messaging, event content and sales enablement materials for domain accuracy.
• Partner with the content team to ensure accurate, practitioner-level representation of financial workflows and customer pain points across all audience-facing assets.
• Maintain current, on-brand solution content on the company website in partnership with the web team.
• Build competitive positioning that highlights meaningful differentiation for buyers who know the space.
• Support demand generation by applying domain knowledge to targeting, messaging and content strategy to improve lead quality and conversion.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed