Product Marketing Manager

HIDDEN LEVEL INC•Syracuse, NY

3h•$122,000 - $155,000•Hybrid

About The Position

At Hidden Level, we’re building the future of airspace awareness through cutting-edge RF sensing technology. Our mission is to make the world safer—whether it’s protecting troops, securing infrastructure, or enabling smarter cities. We design, manufacture, and deploy advanced sensor systems that deliver real-time insights for defense and commercial applications. As we expand, we're looking for a Product Marketing Manager to lead our product marketing efforts across multiple channels. Candidates must have a proven track record of success in managing comprehensive product marketing strategies. You must have prior success in a product marketing role, overseeing functions including product positioning, competitive analysis, market segmentation, go-to-market strategy, analyst relations, customer research, and commercialization of technology products. You excel at strategic planning, cross-functional collaboration, and data-driven decision-making.

Requirements

Demonstrated success developing and executing product marketing strategies for technology companies.
Strong foundation in positioning, messaging, market intelligence, competitive analysis, and go-to-market execution.
Experience establishing and measuring KPIs that drive business growth.
Deep commitment to understanding customer needs, mission requirements, and market dynamics.
Ability to translate customer insights into effective marketing and product strategies.
Takes ownership, moves with urgency, and balances speed with sound judgment.
Applies structured problem-solving to complex business and technical challenges.
Communicates complex technical concepts clearly to both technical and non-technical audiences.
Demonstrates curiosity and a willingness to quickly learn new technologies and markets.
Builds strong relationships across product, engineering, sales, and leadership teams.
Influences stakeholders and drives alignment in cross-functional environments.
Delivers high-quality outcomes, adapts to changing priorities, and continuously seeks improvement.
Bachelor’s degree in Marketing, Business, Communications, Engineering, Physics, or a related technical field.
A minimum of 8 years of proven experience in leading and managing comprehensive product marketing strategies for technology companies.
Strong understanding of product positioning, messaging, market segmentation, competitive analysis, analyst relations, and go-to-market strategy.
Prior experience in Defense Tech sector or related U.S. Department of Defense entity.
Due to the nature of Hidden Level’s technology, only U.S. citizens can be considered for this position.

Nice To Haves

Familiarity with RF sensing, passive radar, electromagnetic spectrum operations, counter-UAS technologies, or related defense sensing technologies.
Experience managing product marketing efforts in a remote environment.

Responsibilities

Plan and execute GTM strategies for product launches and market expansion initiatives.
Coordinate across cross-functional teams to ensure successful execution of GTM plans.
Develop market segmentation frameworks, buyer personas, and priority use cases across defense, federal, allied, and commercial markets.
Conduct market research to understand customer needs, mission requirements, market trends, and competitive landscape.
Gather, synthesize, and prioritize customer, partner, and market feedback to inform product and solution strategy, roadmap decisions, and business priorities.
Conduct thorough competitive analysis to understand the market landscape and identify differentiation opportunities.
Monitor analyst coverage, industry assessments, and market reports to provide insights and recommendations to inform product development and marketing strategies.
Develop and maintain strong product positioning and messaging that clearly communicates Hidden Level’s value proposition for defense audiences.
Create solution-oriented editorial and technical content that translates complex RF sensing, passive radar, and airspace awareness capabilities into mission-relevant value propositions and operational outcomes.
Develop market narratives and thought leadership content that support analyst engagement, category creation, and industry positioning.
Develop and execute analyst relations strategies that increase awareness, credibility, and market visibility.
Coordinate analyst briefings, inquiries, product updates, and market education initiatives.
Develop and manage strategic partnerships and alliances to enhance product marketing efforts and expand market reach.
Collaborate with partners on co-marketing initiatives and joint campaigns.
Drive product commercialization activities from concept through launch and market adoption.
Partner closely with Product Management, Engineering, Sales, and Business Development.
Develop and maintain external-facing product roadmaps and product narratives.
Establish KPIs and track performance metrics to measure the effectiveness of product marketing activities.
Provide regular reports and insights to marketing leadership on marketing performance and ROI.