Product Marketing Manager

NorthAB LLC•Remote work MI, MI

1d•$82,000 - $112,000•Remote

About The Position

North is seeking a Product Marketing Manager to create and communicate compelling product stories grounded in an understanding of the payments ecosystem, merchant services, processing flows, and competitive landscape. The role integrates AI tools into daily work to streamline go-to-market execution, accelerate research, draft customer-facing materials, and scale marketing strategy. This cross-functional position works with Product Management, UX/UI, Engineering, Customer Service and Tech Support, Sales, and other teams across product discovery, delivery, and go-to-market. The Product Marketing Manager ensures that multi-channel content, enablement tools, training, and messaging effectively position products for internal and external stakeholders.

Requirements

BA/BS in Marketing, Business, Communications, or a related field, or equivalent practical experience.
At least 5 years of experience in Product Marketing.
Hands-on experience using generative AI tools to accelerate research, draft content, automate repetitive tasks, and scale go-to-market initiatives.
A proven track record of launching products and executing go-to-market campaigns in complex, matrixed environments.
Exceptional communication skills and the ability to translate complex technical payment capabilities into clear, benefit-driven narratives.
Ability to navigate matrixed organizations, influence stakeholders, and align cross-departmental teams.
Deep understanding of payment ecosystems, merchant services, APIs, and payment infrastructure workflows.
Working knowledge of agile marketing processes and the ability to use automation and AI prompting to increase output without sacrificing quality.
Ability to connect marketing execution to business goals and product strategy, and to work effectively in fast-paced, ambiguous environments.

Nice To Haves

Product Marketing experience in financial services, fintech, payments, SaaS, or tech-enabled B2B environments.

Responsibilities

Develop and refine customer-centric product messaging, positioning, and value propositions tailored to merchant needs and buyer journeys.
Conduct ongoing market and competitive intelligence to track industry trends, analyze competitive dynamics, and identify positioning opportunities.
Lead end-to-end go-to-market execution and pilot programs, define target personas, and gather qualitative and quantitative feedback to inform feature improvements before launch.
Collect, synthesize, and prioritize feedback and requests from merchants, sales partners, and internal organizations using AI prompting techniques.
Manage multi-channel product marketing and launch collateral, including app store assets, email campaigns, blog posts, social media, demo scripts, FAQs, and videos.
Partner with Sales to create sales enablement tools such as pitch decks, one-pagers, and sell sheets.
Partner with cross-functional teams to build and maintain support and training materials, including knowledge base articles.
Represent the merchant and customer perspective to help ensure a stable, secure, and seamless payment processing experience.