Product Marketing Manager, Benefits

WEX • Chicago, IL

7d • $101,000 - $125,600

About The Position

WEX Health & Benefits Product Marketing works across Product, Sales, Revenue Operations, and Engineering to improve commercial outcomes, lead go-to-market strategy, represent the voice of the customer, and partner with Product from discovery through build and launch. The portfolio includes Consumer Directed Healthcare (including HSA/FSA), COBRA, benefits administration, and Medicare, serving HR leaders, brokers, and individual account holders. The team works across multiple initiatives in a lean environment and uses AI to improve speed, scope, and quality of work.

The Product Marketing Manager owns the commercial story and go-to-market strategy for a product portfolio, including positioning, messaging, launches, and commercialization. The role partners with Product on pricing and packaging and brings customer and market evidence into discovery to help shape products. It will support critical go-to-market work for the 2027 roadmap and major launches. The role is AI-forward, with an expectation to build and improve AI-enabled workflows and demonstrate their impact.

The position offers visibility into product direction from early discovery and collaboration with Product, Commercial, RevOps, and Marketing. It provides exposure to senior stakeholders, an opportunity to advance AI-enabled ways of working, and opportunities for career growth across Product Marketing and the broader organization.

Requirements

• 3–5 years of product marketing experience in B2B or B2B2C environments.
• Demonstrated ownership of a multi-product portfolio or multiple product initiatives, with accountability for or measurable influence on revenue, adoption, pipeline, or win-rate outcomes.
• An AI-native working style, with concrete examples of AI-enabled work built, efficiencies created, and improvements to throughput or quality.
• Experience partnering with Product on pricing and packaging decisions; direct ownership of pricing or monetization is not required.
• Experience influencing product strategy through customer research, competitive insight, and experimentation during discovery.
• Experience launching and growing data-centric or AI-enabled platforms, including post-launch measurement.
• Strong sales enablement experience in complex or regulated selling environments.
• Ability to synthesize customer insight, regulatory guidance, and market dynamics into clear positioning and strategy.
• Comfort with data, including the ability to pull and interpret performance and usage data to guide decisions.
• Excellent written, verbal, and visual communication, cross-functional influence, and executive presentation skills.
• Ability to build trusted relationships, influence without authority, prioritize competing work, and context-switch across multiple products and launches.
• Proficiency with Google Suite, Salesforce or comparable CRM tools, and AI-driven marketing tools.

Nice To Haves

• Experience in healthcare, employee benefits, fintech, or another compliance-heavy industry; direct benefits experience is valued but not required.
• Familiarity with CDH products such as HSA/FSA, COBRA, benefits administration, or Medicare.
• Hands-on experience with ChatGPT/OpenAI, Claude, Cursor, and market-team.ai.
• Pragmatic Institute product management certification or active participation in the Product Marketing Alliance.
• A bachelor’s degree in business, computer science, marketing, or a related field; equivalent experience will be considered.

Responsibilities

• Lead portfolio positioning, messaging, and launch strategy through the commercialization framework, from concept through post-launch performance.
• Partner with Product, RevOps, and Commercial on pricing and packaging decisions, bringing customer insight, competitive context, and field feedback.
• Use customer research, win/loss insights, competitive analysis, and experimentation to inform roadmap decisions and product-market fit.
• Synthesize customer feedback, advisory board input, and sales insight into jobs-to-be-done messaging and positioning.
• Build and lead sales and partner enablement, including playbooks, battlecards, and pitch decks, and own cross-functional rollout of key initiatives.
• Connect narratives across CDH, COBRA, benefits administration, and Medicare where cross-solution value exists, partnering with Revenue Generation Marketing on integrated launches.
• Design and use AI-enabled workflows, tools, and agents for research, competitive intelligence, content, enablement, and reporting, and share effective practices with the team.
• Define launch success metrics such as adoption, pipeline influence, win rate, and attach rate; report results and adjust strategy based on performance.
• Mentor and share knowledge with junior PMMs and raise the standard of product marketing craft and process.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Retirement savings plan
• Paid time off
• Health savings account
• Flexible spending accounts
• Life insurance
• Disability insurance
• Tuition reimbursement
• Quarterly or annual bonus eligibility for non-sales roles, based on role and applicable plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed