Product Marketing Manager

Infineon • Livonia, MI

2d • $123,700 - $170,000

About The Position

The Product Marketing Manager works in Infineon Technologies’ Customer Collaboration and Technical Marketing team, partnering with customers to help turn Infineon products into customer designs and build lasting partnerships. The role focuses on automotive Vehicle Motion & Chassis, particularly High Power Module and Discrete bare die products, and defines product offerings and market strategy for the Americas.

The position develops product business cases, launches products, and plans and executes go-to-market strategies encompassing positioning, pricing, market penetration, and communications. It also works closely with customers, automotive ecosystem stakeholders, field application engineers, and sales teams; develops sales and competitive marketing materials; promotes products through relevant channels; and creates a five-year revenue plan for focus products. Domestic and international travel of 10–20% is expected.

Requirements

• Bachelor’s degree in Electrical Engineering or a closely related field, or an equivalent combination of education and experience.
• At least five years of experience marketing semiconductor products.
• Knowledge of the automotive industry and semiconductor devices, including power semiconductors, mixed-signal ICs, and microcontrollers.
• Ability to quickly understand relationships within complex ecosystems and identify implications for Infineon’s business in a structured way.
• Sound decision-making skills in uncertain environments.
• A diverse mindset and commitment to inclusive collaboration in a global environment.
• Excellent written and verbal communication skills in English.
• Willingness to travel domestically and internationally 10–20% of the time.
• Legal right to work in the United States; employment is contingent on satisfactory references, a background check, a drug test, and completion of onboarding documents.

Nice To Haves

• MBA.

Responsibilities

• Monitor trends in the automotive Vehicle Motion & Chassis segment, focusing on High Power Module and Discrete bare die; assess customer requirements and competitor positioning; and develop relevant product use cases.
• Translate market requirements into product-offering assets and define the Americas market strategy.
• Define new products, build and justify business cases, and launch completed products into the market.
• Plan and execute a holistic go-to-market strategy, including positioning, pricing, market penetration, and market communications.
• Build and maintain relationships with key customers, automotive ecosystem stakeholders, field application engineers, and sales teams at all organizational levels.
• Create sales collateral, including product presentations, competitor benchmarks, and competitive positioning guides.
• Drive product-promotion activities through relevant marketing channels.
• Develop and implement a five-year revenue plan for focus products.
• Deliver exceptional customer service and foster collaborative, long-term partnerships.

Benefits

• Eligible to participate in an incentive plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level