Product Marketing Manager

Upwind Security • San Francisco, CA

1d

About The Position

Upwind is hiring a Senior Product Marketing Manager to own how its cloud and AI security platform story resonates with customers. This field-facing role develops industry- and persona-specific messaging, use cases, proof points, and sales content, with a focus on what buyers need and what helps the sales team win. The role works closely with Product, Sales, Sales Architects, and Customer Success, and reports to the Head of Product Marketing.

The position supports live deals and sales enablement, owns field-facing competitive materials, develops customer proof, and brings buyer feedback into product positioning and launches. The role also helps define the product marketing function in a fast-moving environment where messaging evolves with the product.

Requirements

• At least 5 years of experience in product marketing, technical marketing, industry marketing, or consulting at an enterprise SaaS company.
• Experience making messaging effective with a sales team, including observing its use in live calls and revising it when it does not land.
• Competitive instinct in displacement sales, including the ability to shift buyer evaluation criteria.
• Industry fluency or the ability to quickly learn the needs of buyers in regulated industries and how they differ from cloud-native companies.
• Strong writing skills, including the ability to produce content sales representatives will use in live calls.
• Familiarity with cloud-native technology such as Kubernetes, containers, APIs, IAM, vulnerability management, runtime security, CNAPP, CSPM, CWPP, or AI security, or related domains.
• Ability to communicate credibly with engineers without needing to be one.
• Hands-on execution mindset and comfort with ambiguity and speed.

Nice To Haves

• Experience at an enterprise SaaS company, ideally in cybersecurity or cloud infrastructure.

Responsibilities

• Build use cases, messaging, and proof points for target industries, and tailor the global narrative to buyers and regulatory contexts.
• Partner with Sales Enablement to provide talk tracks, pitch narratives, objection handling, and supporting proof for sales programs.
• Measure whether sales representatives use product marketing materials and revise messaging when it does not work.
• Support live deals through competitive escalations, positioning, objection handling, and customer conversations.
• Create and maintain field-facing competitive materials, including battlecards, talk tracks, and discovery questions informed by win/loss insights and field experience.
• Develop customer proof, including case studies, use cases, references, and evidence supporting product claims.
• Bring objections, loss reasons, and buyer language into positioning and product feedback.
• Sign off on field readiness before product launches.
• Write sales materials, run sessions, and participate in customer or sales calls.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed