Product Marketing Manager

Salesforce•Indianapolis, IN

10d•Hybrid

About The Position

Salesforce is seeking a customer-obsessed Product Marketing Manager to drive adoption of AI agents and tools that assist sellers in managing deals, accounts, and pipelines. This role focuses on the post-sale customer journey, involving content creation, enablement programs, and resources to ensure customers derive value quickly. The Product Marketing Manager will translate complex agentic capabilities into clear, compelling narratives, bringing them to life through demos, tutorials, best practices, and community engagement. They will also equip field, partner, and customer success teams to scale adoption.

Requirements

Demonstrated ability to deeply understand products and explain them clearly and simply, always anchored on customer value.
Proficient experience creating and adapting messaging to specific target audiences — from technical practitioners to business buyers.
Track record of creating high-quality product content including demos, videos, tutorials, and adoption best practices.
Experience evangelizing products internally and externally — including driving enablement for field, partner, and customer success teams, and building post-sale customer advocacy and community engagement.
Strong cross-functional collaboration skills, with experience managing initiatives across Marketing, Product, and Sales.
Ability to independently prioritize and manage multiple workstreams in a fast-moving environment.

Nice To Haves

Experience building and managing inside Salesforce orgs.
Experience working with AI-assisted tools.

Responsibilities

Own the end-to-end adoption content strategy for a dedicated set of Agentforce Sales products, including tutorials, setup guides, best practices, videos, and web content.
Create compelling, technically accurate product demos and adoption resources that make complex agentic capabilities intuitive and accessible to customers.
Build and activate FDE, Partner, and CSG enablement programs to equip post-sale teams to accelerate customer time-to-value.
Drive customer advocacy and community engagement post-sales, evangelizing product value within the Salesblazer community and capturing customer stories.
Partner with other product marketers to ensure messaging continuity from the buying journey through onboarding and expansion.
Contribute to shared team accountabilities: competitive differentiation, customer/seller needs analysis, and enablement and event content delivery.
Partner cross-functionally with Product, Engineering, Sales, and Marketing teams to align strategy and ensure coordinated execution.
Represent the voice of the customer internally, bringing market insights and adoption signals back to inform product and GTM decisions.