Product Marketing Manager

Unanet

10h • $93,500 - $120,000

About The Position

Unanet is hiring a Product Marketing Manager to bring its GovCon ERP solutions to market. The role translates complex technology into compelling customer value by developing differentiated positioning and messaging, leading go-to-market initiatives, and equipping customer-facing teams to communicate solutions effectively. The Product Marketing Manager works across Product Management, Sales, Customer Success, and Marketing to understand customer needs, strengthen competitive positioning, and drive product awareness and adoption. The role also uses AI to improve research, content development, and business outcomes while validating AI-generated outputs and protecting confidential information.

During the first 30 days, the manager will learn Unanet’s GovCon ERP portfolio, customer personas, competitive landscape, and go-to-market processes while building cross-functional relationships. By 60 days, the manager will contribute to positioning, competitive insights, and messaging, and identify opportunities to improve workflows through AI. By 90 days, the manager will own a defined product marketing initiative, contribute to a launch or go-to-market plan, and deliver messaging or enablement resources.

Requirements

• 3–5 years of experience in product marketing, go-to-market strategy, or a related marketing role.
• Experience developing product positioning, messaging, value propositions, and marketing content for business audiences.
• Practical experience using generative AI to improve research, analysis, content creation, or productivity.
• Strong communication skills and ability to simplify complex concepts and connect product capabilities to business outcomes.
• Analytical and customer-focused approach, with the ability to turn research, data, and customer feedback into actionable recommendations.
• Ability to collaborate across teams, manage multiple priorities, and take initiative in learning new products and industries.

Nice To Haves

• Experience in B2B FinTech, accounting SaaS, ERP, or government contracting.
• Experience marketing ERP, accounting, financial management, or professional services automation software.
• Familiarity with Unanet, Deltek Costpoint, NetSuite, Sage Intacct, Microsoft Dynamics, or similar enterprise applications.
• Understanding of government contracting financial workflows, including project accounting, timekeeping, indirect rates, resource planning, contract management, and compliance.

Responsibilities

• Research customer needs, industry trends, and competitors to identify differentiation opportunities and inform go-to-market strategies.
• Develop product positioning, messaging, and value propositions that connect product capabilities to buyers’ and users’ needs across finance, accounting, project management, and operations.
• Partner with Product Management to plan and execute launches, releases, and enhancements, aligning cross-functional teams around messaging, deliverables, and success measures.
• Create sales presentations, solution briefs, competitive battlecards, FAQs, and other resources for sales and customer-facing teams.
• Use AI tools and workflows to accelerate research, uncover insights, develop content, and improve efficiency while validating outputs and protecting confidential information.
• Learn the product portfolio, customer personas, competitive landscape, and go-to-market processes and build relationships across Product Management, Sales, and Marketing.
• Contribute to product positioning, competitive insights, and messaging, and identify opportunities to improve marketing workflows through AI.
• Own a defined product marketing initiative and contribute to a launch or go-to-market plan, delivering actionable messaging or enablement resources.

Benefits

• Employee equity.
• Discretionary bonus compensation, subject to plans that may be in effect from time to time.
• Eligibility to participate in Unanet’s employee benefits plans and programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed