Sr. Product Marketing Manager, WorldWide Returns & ReCommerce

Amazon • Bellevue, WA

3d • $142,800 - $193,200 • Onsite

About The Position

WorldWide Returns & ReCommerce (WWRR) is seeking a Product Marketing Manager to drive seller awareness, understanding, and adoption of Amazon's recovery programs, including Grade & Resell (G&R), Refurbishment, Liquidation, and Selling Partner Managed Grading (SPMG). You will own the end-to-end go-to-market strategy for recovery programs across the seller lifecycle — from awareness through enrollment, activation, and ongoing engagement. You'll craft messaging that makes complex fee structures and recovery economics intuitive, develop campaigns that reach sellers across channels (email, Seller Central, social media, events, AI assistants), and build measurement frameworks that tie marketing activity to enrollment conversion and seller cost improvement.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Nice To Haves

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Responsibilities

• Own GTM planning for recovery program launches, expansions, and fee changes for different seller segments
• Translate complex recovery economics into clear, compelling value propositions sellers can act on
• Conduct seller research (surveys, interviews, VoS program) to understand awareness gaps, enrollment barriers, and perception of value
• Own the awareness-to-enrollment funnel: define metrics, identify drop-off points, and implement experiments to improve conversion at each stage
• Develop a White Glove marketing toolkit for Account Managers engaging the high-opportunity sellers
• Establish channel attribution: which touchpoints drive enrollment conversion?
• Track campaign performance against adoption, activation, and retention metrics
• Own the seller outreach strategy and align with business team on adoption goals.
• Partner with Product teams to optimize enrollment UX, in-product nudges, and recommendation placements (R&R Central, Amelia, homepage cards)

Benefits

• sign-on payments
• restricted stock units (RSUs)
• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed