Product Marketing Manager

Hearst•Troy, MI

About The Position

MOTOR Information Systems is seeking a hands-on Product Marketing Manager to help customers understand the value of its automotive data, software, and technology solutions. The role shapes product positioning and messaging, develops go-to-market plans, coordinates launches, and creates useful content and sales tools. It also guides MOTOR’s content resource and helps direct its paid media contractor in partnership with the Vice President of Marketing. This cross-functional role is for someone who can make complex products easier to understand and connect marketing work to customer needs and business results. The VP of Marketing will initially lead overall go-to-market strategy. As the Product Marketing Manager builds product knowledge and relationships across the business, they will take on more leadership of launches and go-to-market initiatives. The role also supports customer adoption, lifecycle and renewal communications, cross-sell and upsell campaigns, outbound programs, interactive product demos, AI-assisted marketing workflows, and measurement of marketing results.

Requirements

At least five years of experience in product marketing, B2B marketing, solutions marketing, or a related go-to-market role.
Experience translating complex software, data, technical products, or product releases into clear customer value.
A track record of work in positioning, messaging, product launches, content, competitive analysis, and sales enablement.
Strong writing, editing, presentation, analytical, and project-management skills.
Working knowledge of digital advertising platforms such as Google Ads, LinkedIn, Bing, or Meta, and experience guiding an agency or contractor.
Experience applying generative AI or automation to marketing work, with appropriate validation and human oversight.
Experience managing or coaching a content marketer, writer, agency, or other creative resource.
Ability to build strong cross-functional relationships, influence stakeholders, and move work forward in a lean organization.
Bachelor’s degree in marketing, business, communications, or a related field.

Nice To Haves

MBA.
Experience in automotive, fleet, service and repair, parts, data, SaaS, APIs, analytics, or other technically complex B2B markets.
Experience with enterprise or channel sales involving multiple buyers and longer decision cycles.
Experience building or improving product marketing, content, launch, or enablement processes.

Responsibilities

Turn customer, market, and competitive insight into clear positioning, value propositions, product messaging, and proof points.
Partner with Marketing and Product leaders on go-to-market plans for new products, major releases, and growth initiatives.
Coordinate launch activities with Product, Sales, Customer Success, and Support.
Bring market insight to discussions about target audiences, product naming, packaging, pricing, and launch priorities.
Set content priorities across product marketing, campaigns, thought leadership, sales enablement, and customer communications.
Manage and develop MOTOR’s assigned content team member by setting priorities and providing feedback.
Write or edit high-priority materials to ensure they are accurate, customer-focused, and aligned with MOTOR’s brand and goals.
Create sales tools such as pitch materials, battlecards, FAQs, discovery questions, demo narratives, and competitive comparisons.
Help customer-facing teams explain product features, use cases, and value to customers.
Work with the VP of Marketing to set priorities and campaign plans for MOTOR’s paid media contractor.
Align paid campaigns with product launches, messaging, and pipeline goals.
Review paid media results, including spend, lead quality, cost per opportunity, and pipeline contribution, and recommend improvements.
Use AI-assisted tools to support analysis, ad testing, and reporting, with human review before campaign or budget changes.
Help monitor the paid media contractor’s scope, hours, invoices, and performance expectations.
Own customer communications for product adoption, lifecycle, and renewal messaging.
Provide Demand Generation with offers, packaging, proof points, and materials for cross-sell and upsell campaigns.
Serve as business owner for Salesloft, with support from Demand Generation.
Help shape storylines and positioning for interactive product demos in Storylane.
Supply messaging, content, and campaign materials for outbound programs to prospects and customers.
Use customer and field feedback to improve messaging, content, launches, enablement, and product recommendations.
Apply AI and automation to research, content development, launches, and sales enablement.
Build practical workflows that improve speed, quality, consistency, and content reuse.
Validate sources and product claims, protect confidential information, and use human review for AI-assisted work.
Participate in Marketing’s AI Center of Excellence, with the VP of Marketing serving as business lead.
Track results across launches, content, paid media, enablement, product adoption, pipeline influence, and market response.
Take increasing ownership of launches and go-to-market initiatives as product knowledge and business relationships develop.