Product Marketing Manager

Rinnai America Corp•Peachtree City, GA

7h•Hybrid

About The Position

Rinnai America Corporation is the leader in tankless water heating, a technology that is growing rapidly as businesses and homes “yank the tank” and convert to an efficient, endless supply of hot water and the only tankless water heating manufacturer in the US. We have a commitment to our employees and a strong, accountable culture with a practice of giving back to our communities. Rinnai America Corporation (RAC) is looking for RAC-STARS! Check out why Rinnai is the hottest place to work https://www.rinnai.us/about/why-rinnai. What does a Product Marketing Manager do at Rinnai? The Product Marketing Manager is responsible for translating customer, competitive, and business insights into actionable product and go-to-market strategies. This role partners closely with Product Management, Sales, and Commercial teams to ensure new products are developed, positioned, launched, and scaled effectively. This individual will play a critical role in representing Marketing throughout the new product development (NPD) process. This position is located at 103 International Drive Peachtree City, GA with a hybrid schedule. Other Perks/Benefits: Best-in-class health benefit programs that provide eligibility on 1st day of employment, 401k match, Paid Volunteer Community Service Day, and so much more

Requirements

Understanding of corporate and operational business issues
Marketing management, PR and advertising experience
Demonstrated understanding of business strategies and tactics to implement brand and marketing initiatives
Experience in serving as marketing lead for New Product Development initiatives
Experience in B2B marketing to commercial businesses
Experience in a multi-tiered distribution model
Experience in wholesale, heating and energy space
Bachelor’s degree in business required.
Minimum 10 years of marketing or related experience.
Experience in consumer durables a plus.
Results orientated, entrepreneurial, and self-motivating
Well-developed interpersonal skills to build positive working relationships with management
Comfortable working in team environment
Project management skills/ability to multitask and prioritize
Excellent communication skills, both written and oral presentation skills
Strong Microsoft Office tools proficiency

Responsibilities

Act as the primary Marketing representative within cross-functional product development teams, partnering closely with Product Management, Engineering, and Commercial stakeholders
Bring the voice of the customer, market trends, and competitive insights into product definition and roadmap discussions
Lead development of value propositions, target segments, and positioning early in the product lifecycle
Validate product concepts through market research, customer feedback, and testing
Develop clear, compelling product positioning and messaging frameworks targeting key segments and audiences
Translate technical product features into customer-centric benefits and outcomes
Maintain consistency in messaging across all product communications
Lead go-to-market planning for new products and key product enhancements
Develop and execute launch plans, including timelines, deliverables, and cross-functional coordination
Partner with Sales to ensure launch readiness, including training, enablement materials, and tools
Monitor launch performance and optimize post-launch
Create and deliver sales enablement content (pitch decks, playbooks, competitive comparisons, FAQs)
Act as a key resource for the sales organization on product value, competitive positioning, and use cases
Partner with sales team to identify opportunities and remove barriers to adoption.