Product Marketing Manager

Arcadia

41d•$81,000 - $145,125•Remote

About The Position

Arcadia is seeking a Product Marketing Manager to support the go-to-market lifecycle across its products and solutions. The role develops buyer personas and customer segmentation, product positioning, packaging and pricing, sales enablement, and competitive and market insights. It connects commercial, finance, and product management, using market insights to inform the product roadmap and support successful sales and expansion into appropriate markets. The manager will lead end-to-end initiatives across multiple teams and functions, collaborating with sales, pre-sales, product managers, customer success teams, customers, and other partners. The role requires strong stakeholder management, communication, problem-solving, market analysis, domain expertise, and AI fluency, including a willingness to experiment with and adopt AI-powered marketing tools. The position reports to the Head of Product Marketing. Arcadia is open to fully remote candidates, and employees have access to co-working spaces. The company describes its culture as remote-first, with work anywhere in the continental United States subject to having a reliable internet connection.

Requirements

At least 5 years of experience as a Product Marketer in a technology-driven environment, preferably in energy and SaaS, or equivalent experience such as consulting, business operations, or strategy.
Experience in the energy industry or with enterprise SaaS platforms.
AI fluency and intellectual curiosity, with a track record of experimenting with and adopting AI marketing tools to improve efficiency and impact.
Demonstrated experience aligning and influencing cross-functional teams and diverse stakeholders.
Ability to break down complex problems into incremental product solutions.
Strong organizational and project management skills and a proactive communication style.
Growth mindset, comfort with ambiguity, and ability to manage competing priorities autonomously.
Demonstrated success taking complex, data-driven software products in the energy industry to market.
Exceptional analytical and problem-solving skills and a data-driven approach to decision-making.
Excellent communication, presentation, and interpersonal skills, including the ability to influence and collaborate across teams and stakeholders.
Ability to prioritize, multitask, and deliver results in a fast-paced, dynamic environment.

Nice To Haves

Experience with B2B marketing automation and analytics tools such as Salesforce, Pardot, HubSpot, or Marketo.
Track record creating high-impact B2B marketing assets such as white papers, case studies, and thought leadership content.
Direct experience with enterprise energy management, sustainability or ESG reporting, fintech, or utility billing.
Experience scaling product marketing processes and go-to-market frameworks in a high-growth environment.

Responsibilities

Define and maintain buyer personas and customer segmentation frameworks to guide messaging, targeting, and campaign strategy.
Work with customers, commercial teams, and product teams to develop product messaging, positioning, packaging, and go-to-market strategy.
Support product launches and ensure communication and go-to-market enablement throughout the product lifecycle, from conception through general availability.
Gather or conduct market and competitive research to understand customer needs and position products against alternatives.
Own product and commercial enablement for go-to-market teams, including sales playbooks, battlecards, and training.
Partner with marketing and demand generation teams to communicate product features and value.
Translate insights from the market, customers, and minimum viable product delivery into clear requirements that inform the product roadmap.
Uncover insights from analytics, win/loss data, user research, and use cases shared by Sales, Engineering, Customer Success, and Operations.
Balance and champion the needs of users including enterprise businesses, software companies, technology and integration partners, and Arcadia employees.
Collect and synthesize market intelligence to inform product roadmaps and go-to-market strategies.
Refine positioning and go-to-market enablement for current product offerings.
Align external customer needs, competitive differentiation, commercial requirements, technological capabilities, and business goals across product launch stages.

Benefits

Flexible PTO with no accrued hours or annual vacation-day limit for exempt employees.
11 annual holidays.
10 days of sick leave.
Up to 2 weeks of bereavement leave.
2 volunteer days off.
2 professional development days off.
Parental leave benefits for all parents.
Employer coverage of 75–95% of medical, dental, and vision benefit costs for employees and dependents.
Competitive bonus component.
Access to co-working spaces.