Product Marketing Manager

Johnson Controls•Glendale, AZ

About The Position

Johnson Controls, a global leader in thermal management, mission-critical building systems, energy efficiency, and decarbonization, helps customers use energy more productively, reduce carbon emissions, and operate with the precision and resilience required in rapidly expanding industries such as data centers, healthcare, pharmaceuticals, advanced manufacturing, and higher education. For more than 140 years, Johnson Controls has delivered performance where it really matters. Backed by advanced technology, lifecycle services and an industry-leading field organization, we elevate customer performance, turn goals into real-world results and help move society forward. Build your best future with the Johnson Controls team Johnson Controls, a global leader in thermal management, mission-critical building systems, energy efficiency, and decarbonization, helps customers use energy more productively, reduce carbon emissions, and operate with the precision and resilience required in rapidly expanding industries such as data centers, healthcare, pharmaceuticals, advanced manufacturing, and higher education. Join a winning team that enables you to build your best future! Our teams are uniquely positioned to support a multitude of industries across the globe. You will have the opportunity to develop yourself through meaningful work projects and learning opportunities. We strive to provide our employees with an experience, focused on supporting their physical, financial, and emotional wellbeing. Become a member of the Johnson Controls family and thrive in an empowering company culture where your voice and ideas will be heard – your next great opportunity is just a few clicks away! As Product Marketing Manager for the Metasys portfolio, you will lead strategic, global marketing initiatives for our flagship Building Automation System (BAS). You will define and execute outcome-driven marketing strategies that strengthen market leadership, accelerate growth, and expand customer and channel engagement. This role combines strategic thinking with execution excellence leading the annual software global release , driving integrated campaigns, and delivering measurable business impact. You will own performance-led marketing programs, using data, benchmarks, and KPIs to maximize return on investment and influence revenue growth. You will report to the Global Marketing Director, BAS & Controls & HVACR. Role Overview You are the voice of the customer and a key driver of market success for the Metasys portfolio. Partnering cross-functionally with product management, engineering, sales, and regional marketing teams, you will translate technical capabilities into compelling value propositions and go-to-market strategies. You will position our solutions to resonate with building owners, facility managers, consultants, contractors, and enterprise customers driving both new business and lifecycle growth across existing installations.

Requirements

Bachelor’s degree or equivalent experience in marketing, business, or a related field
10+ years of experience in product marketing, with a strong track record in strategic marketing leadership
Proven ability to translate complex technical offerings into compelling, customer-focused value propositions
Strong analytical mindset with experience driving measurable business outcomes through KPI-led marketing
Excellent communication, storytelling, and stakeholder management skills
Demonstrated ability to influence and collaborate effectively in a global, matrixed organization
Willingness to travel domestically and internationally (approximately 10%)

Nice To Haves

MBA or advanced degree in Marketing, Business, or a related discipline
Experience in building automation, HVAC, or industrial technology markets
Global or international marketing experience

Responsibilities

Develop and lead the annual product marketing plan to deliver targeted growth, including a minimum contribution of 2% incremental revenue in FY27
Identify market opportunities, customer needs, and competitive gaps to shape portfolio strategy
Define and execute global go-to-market strategies for new and existing BAS offerings
Lead end-to-end product launches, including campaign planning, messaging, content development, and performance tracking
Align launch execution across regions, channels, and customer segments
Design and deliver integrated, multi-channel marketing campaigns to drive pipeline growth and customer engagement
Partner with regional marketing and sales teams to optimize audience targeting, channel mix, and campaign performance
Apply market research, analytics, and industry insights to inform strategy and messaging
Maintain a strong understanding of competitive positioning and BAS landscape, understanding market size, potential, trends, etc.
Champion the voice of the customer across product, marketing, and commercial teams
Develop differentiated value propositions, positioning, and messaging that clearly articulate business outcomes (efficiency, resilience, cybersecurity, sustainability)
Create high-impact sales enablement tools to support global sales and channel teams
Collaborate across product management, engineering, L&D, business development, and legal teams to deliver cohesive, high-quality marketing programs
Manage external agencies and partners to execute campaigns effectively
Define success metrics and track KPIs to continuously optimize marketing effectiveness and ROI
Use data-driven insights to refine strategies and improve campaign performance